Posts

The Total Impact Of Youtubes Creative Ecosuystem

Image
    The Total Impact Of You Tubes Creative Ecosystem Over the years, YouTube has become a crucial stepping stone in every creator’s journey. As per YouTube’s CEO, the Google-owned platform has paid more than $30 million dollars to creators, artists, and media companies in the last three years. YouTube's creative ecosystem contributed approximately $16 billion to the US GDP in 2019, supporting the equivalent of 345,000 full time jobs. The UK in 2019 saw approximately 1.4 billion pounds contributed to the British GDP and the equivalent of 30,000 full time jobs. And in France, there was an estimated 515 million euros contributed to the French GDP and the equivalent of 15,000 full time jobs. These social media channels give way to budding creators by enabling them with resources to build their career paths. Its due to these factors, that the number of new channels that joined the YouTube Partner Program in 2020 more than doubled over the previous year. This clearly prove the rising p

Influencer Marketing: Trends to watch out for in 2021

Image
    Influencer Marketing: Trends to watch out for in 2021 As we enter a brand new year, we want to crystal gaze into what the year holds for us. In today’s feature, experts from the Influencer Marketing Industry tell us a few key trends and opportunities that the industry will bring forth as we move forward in 2021. 2020 pushed businesses of various kinds and sizes to experiment with digital solutions as all activities from attending concerts, and birthday parties to fitness sessions moved from the physical realm to digital. After the COVID-19-induced lockdown, with TVC shoots on hold and people stuck at homes, brands realised that the influencer marketing model is well-suited in a time in which the audience is looking for some inspiration, searching DIY videos, learning new recipes or focusing on self care. This posed a good opportunity for brands and influencers to engage with their audiences with impactful messaging. Brands realigned their strategies, opened up their budgets for dig

Artist Manager at One Impression

Image
   Artist Manager at One Impression One Impression is hiring Artist Managers. We are looking for people who are passionate about taking up ideas and bringing them to life. You are responsible for One Impression’s delivery of best practice Influencer-Led Marketing solutions that fulfil your designated clients’ business needs. Join our team to experience the culture that promotes growth and offers opportunities to explore your creativity. Influencer Marketing Platform   One Impression

Influencer Marketing Platform | One Impression

Image
    Influencer Marketing Platform | One Impression With our world still in the crutches of the pandemic, this year’s holiday season is all about staying home and indulging in selfcare. So, to help people with their pampering sessions, we partnered with #PlumGoodness for their holiday social media campaign. With an exclusively curated group of influencers from our creator network, our objective was to drive awareness and engagement about the brand’s holiday season sale. The campaign has garnered huge engagement leading to a surge in brand loyalty among consumers. Looking to enhance your brands' online presence? Drop us a message. Influencer Marketing Platform   One Impression

Influencer Marketing Platform | One Impression

Image
  Influencer Marketing Platform | One Impression Having a clean surrounding not just feels good but it also makes us do good, after all cleanliness is next to godliness. Now with the world in quarantine, a clean kitchen has become more of a necessity to entice more people to cook at their homes and experiment with exciting recipes. So, with the aim to help people have their kitchens looking clean and spotless, we worked with Mr. Muscle Kitchen Cleaner on their new social media campaign. With the specially curated group of our influencers, our objective was to drive awareness and engagement with focus on the ease of cleaning with Mr. Muscle Kitchen Cleaner. The campaign was successfully executed, leading to a surge in the brand awareness as well as engagement. Looking to enhance your brands' online presence? Drop us a message. Influencer Marketing Platform   One Impression

Influencer Marketing Platform | One Impression

Image
  Influencer Marketing Platform | One Impression This will be advertising future. Some great work by Apaksh Gupta and One Impression. The unique tool of one Impression provides unique reach for influencers, ability to launch campaign in 24 hours and complete visibility on RoI to make changes in the plan on daily basis. Wishing you all the very best. Exclusive network of world’s most trusted influencers. We are the fastest & easiest way to run campaigns at scale on Instagram, Facebook, Youtube & more. Influencer Marketing Platform   One Impression

Influencer Marketing Platform | One Impression

Image
            Influencer Marketing Platform | One Impression I am very excited to announce that one of the world’s largest social media platforms, Pinterest has partnered with One Impression for driving creator led initiatives in India. Opening new avenues for content creators and connecting them to the right audience, brand is our mission and nothing brings me more joy to be able to steer influencer marketing in India, the land of diverse talent. With #influencermarketing growing rapidly to become the medium of choice for connecting with millennials, Gen Z and beyond, we are bound to see some very innovative ways brands leverage content creators. With our existing network of 12 million content creators and current portfolio of 140+ brands, One Impression is challenging the status quo and committed to driving success through its world class campaigns. Influencer Marketing Platform   One Impression