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Showing posts from January, 2020

Build Your Business with These 4 Influencer Marketing Tools

                                  Build Your Business with These 4 Influencer Marketing Tools Having the right tools in place can help you become more focused and productive, and as a marketer you will be able to have more visibility for the right audience. Connecting with individuals rather than the market as a whole will greatly improve your influence. Are you ready for some great resources to tap into? Use these top tools, and let me know how these work for you! 1) Don’t miss important mentions – Social Searcher Stay on top of the latest mentions about your brand on social media. Social Searcher helps you to easily track conversations from your Fans and followers online. Metrics are pulled from hashtags, frequency, sentiment, and reach to name a few. This simple tool will help your business identify the right audience as well as who to follow in your industry. 2) Build more trust online – Klear Discover the right influencers in your niche. Klear has powerful filtering options

Influencer marketing platform One Impression partners with Pinterest to build stronger creators and brand ecosystem

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Influencer marketing platform One Impression partners with Pinterest to build stronger creators and brand ecosystem One Impression is one of the select few partners across the globe to have access to the Pinterest Influencer API. Read More... https://oneimpression.io/#/

The Next Generation Of Influencer Marketing: Creator Collaborations And Peer-To-Peer Platforms

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The Next Generation Of Influencer Marketing: Creator Collaborations And Peer-To-Peer Platforms Influencer marketing will remain one of the most important strategies for brands to master in the coming decade — but it’s not your mother’s influencer marketing. Like most other disrupted industries, influencer marketing has changed almost entirely over the last 10 years, but this change is nothing compared to what is yet to come, according to a recent report my market research firm prepared for one of our clients. The Age Of Informed Consumers The new generations of consumers — millennials or Generation Y (born between 1981 and 1996) and Generation Z (born between 1997 and 2012) — are more open-minded and diverse than previous generations, and they expect brands and influencers to reflect their values and views, mirroring their own uniqueness and diversity. Therefore, by definition, this demographic tends to appreciate subcultures and finds mainstream influencers to be less releva