Influencer Marketing Platform

        Instagram Influencer Marketing in 2020 - What You Need to Know [Infographic] While influencers are all the rage on most social media platforms, Instagram is currently the leader of the influencer marketing pack. According to research, some 79% of brands turn to the photo-sharing app for influencer campaigns, and 2020 will be no different. Why is this so? Partly, this is due to the rising popularity of the platform, but the focus on visual content and creativity also makes it more difficult to gain traction on Insta without some level of platform knowledge and understanding. Influencers know the platform, and they've already established an audience on it, which can make them a great conduit between relevant brands and interested consumers, when chosen well and allowed a level of creative freedom. Whether you go for micro-influencers with more specific followings or large-scale celebrities with huge reach, Instagram offers huge potential for influe...

                        Pinterest partners with One Impression for influencer led programs in India Influencer marketing platform One Impression has partnered with Pinterest, the visual search engine, to build a stronger creator and brand ecosystem in the country. One Impression will be helping influencers understand the nuances of the platform, thereby creating an ecosystem for creators that brands can leverage. As a part of the partnership, One Impression will also collaborate with creators so they can grow within the Pinterest ecosystem. To facilitate the same, One Impression has also been chosen as an Influencer Marketing API Partner in India by Pinterest. Pinterest is growing in India where it already has millions of monthly users. Pinterest is a visual discovery engine where more than 320 million people come each month around the world to find inspiration to create a life they love. Pinterest is used by creators ...

                                                            What is Influencer Marketing in 2020? The proliferation of influencers in the recent years has marketers across industries wondering, “what is influencer marketing in 2020?” With most marketers adding an influencer marketing platform to the top of their wish lists this year, you would think this marketing strategy is a well-known one. But many marketers are still figuring out this marketing strategy for their own brand. What is influencer marketing? In many ways influencer marketing is a modern take on traditional affiliate marketing. Instead of a network of smaller affiliates driving traffic, influencer marketing targets specific people – influencers – who have large, captive audiences. Brands leverage the existing relationships that influencers have with their engaged foll...