Influencer Marketing Platform

            Influencer Marketing Platform | One Impression I am very excited to announce that one of the world’s largest social media platforms, Pinterest has partnered with One Impression for driving creator led initiatives in India. Opening new avenues for content creators and connecting them to the right audience, brand is our mission and nothing brings me more joy to be able to steer influencer marketing in India, the land of diverse talent. With #influencermarketing growing rapidly to become the medium of choice for connecting with millennials, Gen Z and beyond, we are bound to see some very innovative ways brands leverage content creators. With our existing network of 12 million content creators and current portfolio of 140+ brands, One Impression is challenging the status quo and committed to driving success through its world class campaigns. Influencer Marketing Platform   One Impression

                                              Influencer Marketing Platform | One Impression Excited to be a part of the Forbes 30 Under 30 Asia, Class of 2020. Ecstatic to share it with my younger brother Jivesh Gupta who is really the backbone of everything. Many thanks to everyone who contributed to this milestone and Special Thanks to Shreya Goel, Priyanka Malhotra, Ayushi Tuteja, Kritika Saxena & Gaurav Panchal for being the pillars of our growth at One Impression. Influencer Marketing Platform   One Impression

                              FMCG companies shift ad spends towards influencer marketing Marketing promotions for fast-moving consumer goods (FMCG) firms are gradually shifting towards digital forums as these firms are increasingly focusing on employing social media influencers in their campaigns. This is largely because consumers have been spending a lot of time on digital devices following the coronavirus outbreak and this has supercharged the influencer industry. During lockdown implemented to contain the spread of the virus, two-thirds of FMCG companies globally have either maintained their influencer spending at pre-covid-19 levels or increased it slightly, while nearly a fifth (19%) raised it significantly, stated a report by advisory firm Duff & Phelps and its division Kroll. By 2021, nearly half of FMCG companies (46%) are expected to spend 31-50% of their total marketing budget on influencers, up 20...