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Showing posts from January, 2021

The Total Impact Of Youtubes Creative Ecosuystem

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    The Total Impact Of You Tubes Creative Ecosystem Over the years, YouTube has become a crucial stepping stone in every creator’s journey. As per YouTube’s CEO, the Google-owned platform has paid more than $30 million dollars to creators, artists, and media companies in the last three years. YouTube's creative ecosystem contributed approximately $16 billion to the US GDP in 2019, supporting the equivalent of 345,000 full time jobs. The UK in 2019 saw approximately 1.4 billion pounds contributed to the British GDP and the equivalent of 30,000 full time jobs. And in France, there was an estimated 515 million euros contributed to the French GDP and the equivalent of 15,000 full time jobs. These social media channels give way to budding creators by enabling them with resources to build their career paths. Its due to these factors, that the number of new channels that joined the YouTube Partner Program in 2020 more than doubled over the previous year. This clearly prove the rising p

Influencer Marketing: Trends to watch out for in 2021

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    Influencer Marketing: Trends to watch out for in 2021 As we enter a brand new year, we want to crystal gaze into what the year holds for us. In today’s feature, experts from the Influencer Marketing Industry tell us a few key trends and opportunities that the industry will bring forth as we move forward in 2021. 2020 pushed businesses of various kinds and sizes to experiment with digital solutions as all activities from attending concerts, and birthday parties to fitness sessions moved from the physical realm to digital. After the COVID-19-induced lockdown, with TVC shoots on hold and people stuck at homes, brands realised that the influencer marketing model is well-suited in a time in which the audience is looking for some inspiration, searching DIY videos, learning new recipes or focusing on self care. This posed a good opportunity for brands and influencers to engage with their audiences with impactful messaging. Brands realigned their strategies, opened up their budgets for dig

Artist Manager at One Impression

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   Artist Manager at One Impression One Impression is hiring Artist Managers. We are looking for people who are passionate about taking up ideas and bringing them to life. You are responsible for One Impression’s delivery of best practice Influencer-Led Marketing solutions that fulfil your designated clients’ business needs. Join our team to experience the culture that promotes growth and offers opportunities to explore your creativity. Influencer Marketing Platform   One Impression

Influencer Marketing Platform | One Impression

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    Influencer Marketing Platform | One Impression With our world still in the crutches of the pandemic, this year’s holiday season is all about staying home and indulging in selfcare. So, to help people with their pampering sessions, we partnered with #PlumGoodness for their holiday social media campaign. With an exclusively curated group of influencers from our creator network, our objective was to drive awareness and engagement about the brand’s holiday season sale. The campaign has garnered huge engagement leading to a surge in brand loyalty among consumers. Looking to enhance your brands' online presence? Drop us a message. Influencer Marketing Platform   One Impression