5 Reasons Why Blogging Should Not Be Underestimated

                                 5 Reasons Why Blogging Should Not Be Underestimated

If the content is fire, social media is gasoline. A good content should not
only lead a user to the content but should also make them read the content completely. Even though content marketing has been into existence for a long time, its significance has not yet been completely discovered by the brands and influencers. To create awareness about the power of blogging, let us look into its significance and how it is essential for a brand’s success.
1. Blogs influence purchase decisions
A recent study revealed that blogs are one of the top reasons to influence a consumer’s purchase decisions. If a person wants to purchase a moisturizing cream from a beauty brand, she reads reviews from several brands and goes for the one which has provided her with a satisfying review. A review from an influencer is considered to be an incredible value as it is an information which is not coming directly from a brand but from a personal experience.

2. You are the owner of your blog
It takes some thinking to realize that content is the only power that is purely owned by the user. You create your blog from the scratch with your own thoughts, you curate it, you edit it and you post it. From the start till the end, it is completely under your control, unlike the other channels. You are the one who is solely responsible for interacting with the brand and publishing the content under your copyrights.
3. Blog content is beneficial to SEO
In case you haven’t come across this term, it is Search Engine Optimisation. It helps in the higher ranking of websites on the search engine. And where do blogs come here? It is traceable on the search engines and hence it is a major advantage for SEO. If a consumer wants to search for any information about a brand, you have to provide them with a mix of your own content as well as the influencer and user-generated content to be displayed as the top results. All of this can be brought under one roof by the blogs.

4. There is no restriction for content
A social media marketing post can miss some important points because of the word limit whereas a social media marketing blog cannot. For example, Instagram is an image-centric platform with the restriction of short captions. Consequently, you will not be able to convey all the important points about a brand in one go. On the contrary, a blog content allows you to add text, images, videos, links and a number of call to action, making it easier for the customers to form a personal connection with the brand.
5. Track and measure your blog from anywhere
In order to ensure that the influencer collaboration with the brand is reaching the right people in the right way, you should make sure that you are able to track and measure the rate of success of an influencer marketing campaign. This can be accomplished through the use of blogs as it is valuable enough to determine the sales, leads, and referrals. Unlike some of the social media posts, a blog contains direct links that lead to some other information like the about page, products page and contact details. This factor turns out to be useful because you track and measure the flow of the page that the customers took after reading the blog.
Hence, blog marketing should never be considered small as it plays an incredible role for the influencers as well as the social media marketing services. Blogging isn't about typing how much you can, it is about typing as smart as you can. So stop underestimating and start jotting!

Read More...Influencer Marketing Platform | One Impression