Influencer Marketing Platform | One Impression

                              The Psychology Behind Consumers Trusting Influencers

Marketing is impossible when unplanned. Various strategies are built from various logical data about how humans process and respond to stimuli, which in this case are influencers. Influencer marketing is purely based on some kind of social proof from credible users or consumers.
Brands can go on and brag about how awesome their product is, but that doesn’t mean anyone is actually listening. Customers have bid goodbye to those times and they want to hear as to why they should purchase a particular product from an open-minded influencer.
Marketing is impossible when unplanned. Various strategies are built from various logical data about how humans process and respond to stimuli, which in this case are influencers. Influencer marketing is purely based on some kind of social proof from credible users or consumers.
Brands can go on and brag about how awesome their product is, but that doesn’t mean anyone is actually listening. Customers have bid goodbye to those times and they want to hear as to why they should purchase a particular product from an open-minded influencer.
How far has the trust increased?
Let us talk and visualize in numbers. The data proves that customers are more likely to trust influencer’s content than the brand content. 92% of the customers have faith in the recommendations from others who can be even complete strangers to them. 70% of the respondents to the study, says that online reviews are their second most loyal source. Given below is the illustration from Olapic which highlights influencer marketing and the study of respondents viewing the same in a nutshell.
It can be undoubtedly concluded from the above data that digital influencers are winning the trust battle. The genuine and creative contents from the influencers have become the magnets for drawing the common people towards the brand marketing organizations. The days of blindly believing the celebrities about promoting a product are gone now. Honest and inspiring influencers have become the golden children of the digital era

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