Influencer Marketing Platform

Being An Influencer — Barter V/S Paid Collaborations With the explosion of Influencer Marketing in India, specially in metropolitan cities, the Influencer industry is now getting competitive. The number of Influencers is steadily rising due to increased awareness among Influencers, and extensive guides and tips are readily available online on how to become a successful Influencer. Moreover, many successful Influencers have shared their experience and motivated their peers to join their ranks. Since 2012, with the growing popularity of Facebook, Instagram, and Twitter, Influencers have been collaborating with brands for paid promotional campaigns for the brand’s merchandise on their social media profiles. Brands started contacting popular social media users (those with a high number of ‘followers’ or with the maximum ‘likes’ on their pages) to review their products and post the same on their profiles to reach the target audience for the brand. Initially, there were just a few...

                                    ROI — Brand V/S Influencer – One Impression Since the boom of social media Influencer Marketing, companies and brands have continuously evolved the parameters of influencing to have better returns. While some companies have achieved 7X returns by using Influencer Marketing, others have 11X. A few brands focus solely on Influencer Marketing, knowing it to be the most cost effective method to reach their target audience. Brands invest billions of dollars every year to reach and retain their target audience through various mediums like TV, radio, digital advertisements, celebrity endorsements and more, which are high investment methods. Investment does not merely refer to the money directly spent on the campaign, but the collective time and effort that goes into strategizing, conceptualizing, and executing the campaign. If done right, each of these methods ...

                                How to launch a successful Influencer Marketing Campaign. Let’s face it, influencer marketing is growing and it’s one of the most effective and efficient ways for brands to reach their targeted audience. But like any other marketing campaign, proper planning and strategy is required to make an influencer marketing campaign a success! If you want to make your campaign successful and reach out to your targeted audience, consider the following points. Selecting an influencer The first and foremost mistake is choosing an influencer just based on their number of followers, this approach usually spoils the whole campaign. Brand should choose influencers who fit with their brand, influencers who share value. A proper research should be done before including an influencer in a campaign. Communication Not having proper communication may lead influencer marketing campaign...

                                  Instagram: How to be a successful Influencer ? There are more active social media user today, than there have ever been.To become an influencer and earn money from your social media handles, you just have to do the right things to increase your authentic follower base. Below are few ways to become a successful Instagram influencers: Content The first and foremost part to become a successful Instagram influencer is to generate quality content, in marketing terms it is always said Content Is King and its not different in case of social media platforms. Good quality HD content and creative pictures or videos which keeps your audience engaged is highly important. Influencer marketing works when Influencers can create content which mutually benefits both influencer’s audience and the brand by providing exposure from their targeted audience. Quality To become ...

                                          Influencer Marketing Trends 2018 Marketing has evolved through years and so has Influencer Marketing, and 2018 will set new milestones. In 2017, influencer marketing proved to be the best marketing channel for brands to connect closely with their customers, establish trust and build long lasting relationships. Just like the evolution of every other marketing channel, influencer marketing is getting more sophisticated and data driven while also being a great fit both for companies that are starting or are globally established. Its no more a fun marketing stunt but a result driven strategy integral to a brand’s growth. Current trends reflect that it is one of the most effective methods of advertising available today owing to its low cost, high engagement and improved targeting abilities. Here are some of the top trends we will witness i...

                                            How To Make Money On Instagram Yes, it’s true! You can make money from just treating your Social Media accounts with care and spending some time working on the betterment of your profile. Facebook, Twitter, Instagram, Snapchat etc. have millions of users who interact with these platforms on a daily basis. Your account page is a space to be utilized by you as you like, which is seen by other users regularly. When used smartly, it can become a direct source of income. Let’s talk scenarios; you are fascinated by fashion and you have an excellent sense of fashion trends. Everywhere you go, no matter what the occasion, your friends, family and colleagues want to know where you got your clothes or accessories from. Do you know what happened? You just influenced a group of people into considering shopping from the brand you did. Wi...

                                       Tips to market yourself as an influencer! Every industry has influencers. Fashion, health, food, fitness, lifestyle, travel… Anything you can think of. These are the people who teach their followers the right ways to do the things. From the view point of a follower: We follow them, we consider them the trendsetters, we trust their advice, their diet plans, and their daily routine. In short — They try to emulate you. As an influencer, people want to be like you, eat like you, dress like you and work like you. Ofcourse, there is no short cut or a quick way to be an influencer. As you gradually gain knowledge, it takes 2–3 years of constant hard work, effort and creativity to become an established influencer in your industry. Be present everywhere There is a very common saying when it comes to Influencing, “Be Everywhere”. This is o...

                                Top ways to get more followers on Instagram To become an influencer and earn money from your social media handles, you just have to do the right things to increase your authentic follower base. Below are few ways which help you increase your followers on Instagram: Engage with people: The best and the most important thing about social media is that you can engage with people. You seriously have to engage and talk to people to gain more followers. Show your face to your audience, talk with them, laugh with them and hear what they want to say. Meeting personally builds a strong relationship with your audience. If you are running a blog, be active in the comment section. Keep your eyes on the questions in the comment section. Do your best to solve their queries, because it will help you to strengthen your relations with your readers. Through this process many people will ge...

                              Have a Look at These Amazing Instagram Updates Instagram is one of the amazing digital marketing platforms. It is great to see that the visual app is among the largest marketing platforms for providing media influence. It is continuously changing with time to keep its users updated. The changes are expected to provide the best experience to users and a tremendous help for Promoting Instagram Post more creatively. Latest updates that will surely leave you head over heels with Instagram- You can add clickable hashtags: Instagram will now allow you to add hashtags in your bio. So next time when you write # (your text) in your bio, it will ultimately turn into a live link in your text. Further, you can also add clickable links of other profiles. This can support in promoting Instagram Business page of your sister company. If you promote Instagram Page of others, it is likely that th...