Tips to market yourself as an influencer!

                                       Tips to market yourself as an influencer!

Every industry has influencers. Fashion, health, food, fitness, lifestyle, travel… Anything you can think of. These are the people who teach their followers the right ways to do the things.

From the view point of a follower: We follow them, we consider them the trendsetters, we trust their advice, their diet plans, and their daily routine.

In short — They try to emulate you.

As an influencer, people want to be like you, eat like you, dress like you and work like you.

Ofcourse, there is no short cut or a quick way to be an influencer. As you gradually gain knowledge, it takes 2–3 years of constant hard work, effort and creativity to become an established influencer in your industry.

Be present everywhere
There is a very common saying when it comes to Influencing, “Be Everywhere”.

This is one of finest suggestions you can ever get. Try to have your presence on all major networks to spread your brand name. Write blog posts on different blogs, Keep updating your various social media accounts regularly, attend industry specific meetings, meet with your followers etc. Keep hustling and stay active, both online and offline.

2. Keep updating your social profiles

As a social media influencer, your social accounts are your biggest assets. Your main audience may be on one specific platform, let’s say you have 100K followers on Instagram, but it is highly suggested that you should keep updating your other profiles on Facebook and Twitter to increase your overall viewership. Between Facebook, twitter and Instagram, you have the power to influence hundreds of thousands of people.


3. Get into interviews

Interviews are one of the best ways to influence people. Either get into text interviews, Telephonic or video interviews, just try to get featured on some good websites related to your industry. This will not only increase your presence on other platforms, but give you an opportunity to Influence new audiences.

People love to read real life stories because they can relate it with their own life and be motivated to do something better in their life.

4. Continue to gain Knowledge about your Industry

The more you know, the more you can share. Simple! You may have been involved in your industry since many years, yet there are many things you may not be aware about. It is of umpteen importance that you take out time to cater to and grow your potential as an Influencer.

Attend industry specific seminars, visits interactive sessions with industry leaders. Read a lot of books related to your industry, not just to learn new material but also to refresh a few topics. Watch documentaries, study interviews of industry leaders and once in a while read or watch something motivational to stay focused and on track. These are just a few things you can do to stay on top of your industry.

5. Interact with your audience


Have you met your favorite celebrity? How about a business personality you aspire to be like, or maybe your favorite fashion designer. Remember that feeling of exhilaration you felt? People feel awesome when you meet them in person, so start organizing and attending seminars or meets to build your presence.

Show your face to your audience, talk with them, laugh with them and hear what they want to say. Meeting personally builds a strong relationship with your audience and cements the trust they have on you.

Your audience feels awesome when you reply to them on Facebook, Twitter, Instagram or personal email. If you are running a blog, be active in the comment section. Keep your eyes on the questions in the comment section. Do your best to solve their queries, because it will help you to strengthen your relations with your readers. If you are giving a reply on a public platform (Forum, Facebook, Twitter, etc.), it’s going to help many other people as well. So always do your best when you reply on any individual query.

Final Words

Remember, your followers are your brand ambassadors. They recommend your blog, your YouTube channel, your Facebook profile, your Instagram page whenever they get the chance.

Becoming an influencer is not about pleasing everyone and putting in lots of effort to build your authority. It’s about becoming good with your followers, and they do free marketing for you.

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