What is Influencer Marketing? — Storyteller Marketing

                             What is Influencer Marketing? — Storyteller Marketing

We trust what we hear from a familiar source.

Since the beginning of human civilisation, people tend to trust what their friends and family members have to say to them, be it age-old adages that are still going strong (think “God helps those who help themselves.”) or pieces of advice that are passed down from generation to generation through word of mouth.

The information remains the same, but the mode of communication has changed today — from communicating face to face or over the phone, we’ve progressed to digital information exchange.

Who are Influencers and what is Influencer Marketing?

Let’s talk about who Influencers are and the birth of Influencer Marketing.

Whether it is sharing a new gadget’s review over Facebook and Instagram, or some new clothing brand we are trying out, we influence our friends, colleagues, and family in some way or the other, making us all Influencers.

A Social Media Influencer is someone who has the power to influence the perception of people or gets them to do something different, which they ordinarily may not do. In marketing terms, an Influencer is someone who affects a consumer’s buying behaviour.

Today, 90% people with access to the internet trust recommendations from Social Media Influencers.

Influencer Marketing is building campaigns for brands that use Influencers as a channel to reach their target audience. Today, brands are choosing Influencer Marketing as a means to overcome marketing challenges and get ahead of their competitors. The partnership between the brand and the Influencer may include monetary compensation or barter (the brand sends out free products to the Influencer in the latter, which he/she then publicizes). Influencer Marketing is an engaging and fun way to make marketing campaigns more effective in lesser time.

In this digital era, 80% people do not trust Television advertisements.

Instead, people have turned to Influencers and bloggers to understand the product on a practical level. The customer can relate to the Influencer more, thus building trust and credibility. Influencer Marketing is a fundamental way for any business to interact and integrate with consumers. It’s very profitable as well.

Influencer Marketing is already making a huge impact on businesses and brands in the Information Age. Are you engaging with Influencers to reach your audience? After all, you only get one impression!

Explore more about One Impression at https://oneimpression.co.in/