Why Digital Influencers are Winning the Battle of Consumer Trust



Why Digital Influencers are Winning the Battle of Consumer Trust

Back in January 1996, Bill Gates wrote his first article mentioning that “Content is King.” He began his first article with the words, “Content is where I expect much of the real money will be made on the internet, just as it was in broadcasting.” Well, the time has proven his statement to be correct. In 2015, an infographic was created stating that, “Influencer Marketing is the New King of Content.” This statement has turned out to be true to this day.  A successful influencer marketing lies in having a clear content which is used by the social media influencers to promote a particular product or brand. Influence is power and influencers are superheroes possessing this power. If they have the skills of promoting and reviewing a product with attractive content, then the chances of people trusting and purchasing the product are high.
Brands can go on and brag about how awesome their product is, but that doesn’t mean anyone is actually listening. Customers have bid goodbye to those times and they want to hear as to why they should purchase a particular product from an open-minded influencer.

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