Why Microinfluencers Impact More Than Celebrity Influencers?




Cmon now, don't be sceptical and let’s walk through the article to know why. Influencer marketing has branched into a prime strategy that makes the product, idea or campaign reach a wider and loyal audience. But how impactful would be the influencers who lead a huge fan following?
According to Digiday, micro-influencers on Instagram with 10,000 to 100,000 followers typically see a 2.4% like rate. Those influencers with 1-10 million followers see a lower rate of likes at 1.7%. Interesting, isn’t it?
The fact is micro influencers, despite the underestimating name they carry, steer a brand towards the more loyal and long-lasting bonds amidst consumers. Celebrity status may intimidate remote consumer band in financial and quality aspects and the brand image may not seep into a wider circle.
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