How are companies finding influencers?

                          How are companies finding influencers?

1. Research through tags.

Most companies have somebody in their employment look through relevant hashtags and threads for influencers in online communities. This is a lot more difficult and requires tedious labour, and is not really common practice. While large companies do have social media marketing teams with a wing dedicated to influencer marketing; they usually use databases for reference along with research through tags.

2. Influencer databases

There are thousands and thousands of database software that you can purchase to get information about influencers and their reach in different age groups and areas. It is largely disputed which of the influencer databases are actually functional and actually put you in touch with influencers are right for you. The databases might be similar or be radically different from each other. You need a trained and experienced staff to choose, process and apply the information acquired from the database. Some of the popular databases are Brand24, Ninja Outreach, Heepsy and Social Blade; all of which have an average number of good reviews.

3. Marketing Consultancies

Most companies rely on social media marketing experts which are clustered together in marketing consultancies. Some companies have ties with consultancies which provide you the manpower to use the tools and help to make decisions. Most of them have a sphere of influence and operation and have known to be effective therein. Besides using global databases, they have their own outreach in communities; which usually means better deals as well.

One such marketing company active in India is Influencer Marketing Platform | One Impression. One impression is a marketing consultancy that could help you plan your marketing campaign and recommend the influencers that are right for your business. They have an extensive network of influencers on multiple platforms, businesses of various kinds and a team of marketing professionals who specialise in online marketing campaigns.

Read More...https://oneimpression.io/#/

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