Is influencer marketing only relevant for commercial brands? Can organizations, NGOs and governments use micro-influence? If yes, how?

Is influencer marketing only relevant for commercial brands? Can organizations, NGOs and governments use micro-influence? If yes, how?

The very word charity suggests that it is a fund or a deed for those in need, barely sustained by donations and general goodwill of the common people. Spending income from donations on hiring and providing for influencers would risk losing trust of their donors and hence risk losing the resources the donors provide.

Influencers profiting off a charitable organisation is frowned upon as it is interpreted as an attempt of deception on the part of the influencer. In these cases, it is in the best interests of the influencers and the charitable organisation that they arrange the services of the influencer as a donation.

Influencers can be very controversial. They might not be controversial at the time of the marketing campaign, but they might become so eventually. Charities cannot afford bad press as they might endanger the ties with constant donors like MNCs or the government.

It is very important for the charity to maintain an image of good will and for the influencer to maintain the image of a socially responsible individual. Involving a transaction that is material in nature for marketing the best of intentions can be counter-productive with those goals in mind. While those are valid reasons to not pursue a marketing campaign with influencers as a charity, there are plenty of examples of these campaigns succeeding. For example: Youtube stars as big as Markiplier and JackSepticEye have been known to conduct livestream for charities as a marketing and fundraising campaign. It is important to convey to the people that none of the parties involved are doing this marketing campaign for anything more than good will; or all the effort put into the campaign might backfire. If you are feeling overwhelmed, it is completely understandable. It is very easy to get confused and make the wrong choices in a marketing campaign of this nature. One impression is a marketing consultancy that could help you plan your marketing campaign and recommend the influencers that are right for your business or charity. They have an extensive network of influencers on multiple platforms and a team of marketing professionals who specialise in online marketing campaigns.

Find out what influencer suits your needs and how to start a collaborative marketing campaign with them for your cause on Influencer Marketing Platform | One Impression.

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