Micro influencers can be extremely profitable for brands and companies. The reasons why I’m comfortable making that statement are:


1. The outreach that micro-influencers provide might be short but it is promised and is extremely consistent. Most micro influencers get more engagements on their post than their followers/subscribers; which means that their ROI spans all their followers and goes beyond.

2. Influencers in general, have the luxury of advertising the product or service while being the source of entertainment, meaning that your product is a part of the content itself. Depending on what your product or service and the influencer you choose; you could build the content around your product.

3. Most importantly, the audience of a micro-influencer builds a community around itself; and the influencer in question is trusted to endorse services or products that he or she suggests to the said community. Implications being, that the audience members expect honesty and reliability from the influencer in question. So, if the influencer believes the product you ask them to promote; along with an advertisement, you get a trusted suggestion in favour of the item you are advertising.

4. Restaurant reviews on food blogs, Instagram models being on the PR team of a club or a pub, tech and gaming channels doing reviews on related products or setup tour videos by the same are all popular examples of how micro-influencers do business. Local citylevel businesses are the most likely to get immense outreach from micro-influencers.

Are you a business that is considering investments in an influencer driven marketing campaign?

One impression is a marketing consultancy that could help you plan your marketing campaign and recommend the influencers that are right for your business. They have an extensive network of influencers on multiple platforms, businesses of various kinds and a team of marketing professionals who specialise in online marketing campaigns.

Read More...https://oneimpression.io/#/

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