What are the regulatory requirements of influencer marketing?
What are the regulatory requirements of influencer marketing?
Traditional advertisement and business regulation laws in your jurisdiction apply to all sponsored content on social media. Being reasonably honest about your product and it’s quantity, quality and comparisons are just as mandatory as a social media influencer as they are as a television or radio network. However, the following regulations for disclosure are extremely important to remember:
● Transparency
Whether you are an influencer, a business or an agent in the middle; it is important that the nature of the deal is crystal clear and transparent to the audience or the consumer. Avoid relying on assumptions or ambiguity about money being traded for sponsorships.
● Visibility Disclaimer
Make sure that your sponsorship disclaimer or disclosure message is clearly visible on an image-only platform, and is well scripted and undeniably communicable in an audiovisual medium. Mention should be visible without “click for more”.
● Sponsored Tags
Any and all tags made in pictures or videos or video descriptions on social media as any other sponsored tags. Do not use ambiguous disclosures that are blatantly open to interpretation. Superimpose your disclosure in your image if it’s image-only platform.
● Platform Guidelines
Youtube, Facebook and Instagram have their own policies, guidelines and regulations for sponsored content. Understand them well and sign deals or structure your content accordingly. Youtube, for example, asks you to click a box that declares your video to be sponsored in the algorithm and the platform makes sure to let every user know that it is indeed sponsored content.
If you are new to the world of social media marketing and influencers, go to Influencer Marketing Platform | One Impression.
They would be able to help with any information and business enquiry you might have about social media marketing, especially in India.
One impression is a marketing consultancy that could help you plan your marketing campaign and recommend the influencers that are right for your business. They have an extensive network of influencers on multiple platforms, businesses of various kinds and a team of marketing professionals who specialise in online marketing campaigns. Their Clients include Jeep, IGG and GrabOnRent among others.
Read More...https://oneimpression.io/#/
Traditional advertisement and business regulation laws in your jurisdiction apply to all sponsored content on social media. Being reasonably honest about your product and it’s quantity, quality and comparisons are just as mandatory as a social media influencer as they are as a television or radio network. However, the following regulations for disclosure are extremely important to remember:
● Transparency
Whether you are an influencer, a business or an agent in the middle; it is important that the nature of the deal is crystal clear and transparent to the audience or the consumer. Avoid relying on assumptions or ambiguity about money being traded for sponsorships.
● Visibility Disclaimer
Make sure that your sponsorship disclaimer or disclosure message is clearly visible on an image-only platform, and is well scripted and undeniably communicable in an audiovisual medium. Mention should be visible without “click for more”.
● Sponsored Tags
Any and all tags made in pictures or videos or video descriptions on social media as any other sponsored tags. Do not use ambiguous disclosures that are blatantly open to interpretation. Superimpose your disclosure in your image if it’s image-only platform.
● Platform Guidelines
Youtube, Facebook and Instagram have their own policies, guidelines and regulations for sponsored content. Understand them well and sign deals or structure your content accordingly. Youtube, for example, asks you to click a box that declares your video to be sponsored in the algorithm and the platform makes sure to let every user know that it is indeed sponsored content.
If you are new to the world of social media marketing and influencers, go to Influencer Marketing Platform | One Impression.
They would be able to help with any information and business enquiry you might have about social media marketing, especially in India.
One impression is a marketing consultancy that could help you plan your marketing campaign and recommend the influencers that are right for your business. They have an extensive network of influencers on multiple platforms, businesses of various kinds and a team of marketing professionals who specialise in online marketing campaigns. Their Clients include Jeep, IGG and GrabOnRent among others.
Read More...https://oneimpression.io/#/
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