Why influencer marketing is right for your brand?



                                      Why influencer marketing is right for your brand?

Studies reveal that influencer marketing is the fastest and most powerful marketing channel for acquiring new customers. It clearly beats other marketing channels such as email marketing, paid searches etc.
Here are few reasons why Influencer Marketing is go-to marketing strategy for your brand.
Trust: Today most of the users on the internet ignore or block advertisement they see because its paid, and paid advertisement no longer create an authenticity about your brand in your customer’s mind. Audiences value the content of an Influencer and in turn, trust their personal brand that is being represented through their online channels, a simple recommendation from an influencer will increase your audience trust in your product.
Content: Influencers are creative people who create quality content for the brand. Quality content for your brand will build a strong image of your company in customer’s mind.
Social following: Besides from increased sales, there are many perks for your business when involved in influencer marketing, this could be an increase in your social following. Quality content published on your behalf drive traffic to all of your social accounts. The more people your brand is exposed to, the more potential consumers you can target in the market.
Cost efficient: The major concern with marketers for any effective marketing strategy is the cost. Most successful marketing activities such as print ads and paid advertisement on search engines involves a lot of investment, but influencer marketing, while being effective is efficient as well. When it comes to content creation, brands have to spend a lot of money and time in planning and creating the content, but in influencer marketing, influencers include all production and distribution costs within their fees, which are impressively lower.
To sum up, influencer marketing should be the go-to marketing strategy for your brand. One Impression is an AI based influencer marketing platform, we are the fastest growing technology start-up with clients in industries like fashion, health, lifestyle, automobiles etc. For more information, please free to give us a call, we will be happy to help.

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