Influencer Marketing Platform

                                                  Will 2020 be the year of Influencer Marketing? The next big disruption in influencer marketing in 2019 was the rise of virtual influencers. The year 2019 has indeed been a revolutionary one for the influencer marketing industry. With the increasing penetration of internet, influencer marketing has become one of the essential marketing tools for brands. If 2019 was eventful for influencers, 2020 is going to be busier. Why? Experts believe that in 2020, consumers will become more conscious of the marketing tactics of brands. "Influencer marketing will witness a golden year in 2020, probably the best one of the decade," believes Apaksh Gupta, CO-Founder and Managing Director, One Impression. “It serves to be a bridge between celebrities and common people and plays on the aspirations of the audiences. On the ot...

                How To Measure The Success Of A TikTok Influencer Marketing Campaign Most people are aware that TikTok is the new popular social media app. The app has had over 614 million downloads this year so far and 1.5 billion total downloads on the App Store and Google Play. While TikTok is a fun app, it should also be recognized as a digital marketing tool for brand awareness and user acquisition. At our agency, we have helped reputable companies, such as music labels, with their TikTok marketing campaigns. We've noticed that a lot of brands still haven't grasped the concept of TikTok metrics and are unable to tell whether a marketing campaign has failed or succeeded. I have decided to list the most important metrics that each brand and company should look at to analyze during and at the end of an influencer campaign on TikTok. Please note that this article will only talk about organic influencer marketing campaigns and not paid media ...

                                                      Predictions for Influencer Marketing in 2020 2019 saw huge developments for the influencer marketing industry; from TikTok becoming the most popular platform of the year to Instagram removing likes, and from the rise of virtual influencers to new legislation from the ASA and the CMA. However, while these updates within the digital space have been exciting, there has since been an outcry for developments to ensure that the industry becomes a much more authentic and transparent space to work in. Here are our top predictions for influencer marketing in 2020 and beyond.. Long-term partnerships between brands and creators In 2020, consumers will become much more conscious of a brand’s marketing tactics. They will no longer tolerate creators who promote products that are misaligned with their etho...

                                              Influencer Marketing Platform | One Impression One Impression is helping brands create high impact campaigns by engaging the right audiences via our network of #influencers. Our campaigns are backed by data, and we work round the clock to deliver more than expected. Mobile Premier League (MPL) is one our success stories which garnered 50+ million views in just 5 days making the hashtag #HeroBannaHai viral. We are excited to be working on many such campaigns and leveraging the power of influencers to create brand awareness. The future is user generated content; we are always looking to work with new partners who we can help with deeper insights for tapping the potential of influencer marketing, create viral content and a democratic brand. Read More... https://oneimpression.io/#/