Will 2020 be the year of Influencer Marketing?
Will 2020 be the year of Influencer Marketing?
The next big disruption in influencer marketing in 2019 was the rise of virtual influencers. The year 2019 has indeed been a revolutionary one for the influencer marketing industry. With the increasing penetration of internet, influencer marketing has become one of the essential marketing tools for brands.
If 2019 was eventful for influencers, 2020 is going to be busier. Why? Experts believe that in 2020, consumers will become more conscious of the marketing tactics of brands.
"Influencer marketing will witness a golden year in 2020, probably the best one of the decade," believes Apaksh Gupta, CO-Founder and Managing Director, One Impression. “It serves to be a bridge between celebrities and common people and plays on the aspirations of the audiences.
On the other hand, there a new that is trend poised to grow in 2020 – micro and nano influencers. Brands will focus on them to widen the reach. Due to the rise in influencers with fake followers, marketers are now more cautious. They are slowly cracking the code to ensure impactful outreach and ROI for the brand. Brands have been focusing more on the engagement ratio than the number of followers and likes. Going forward, influencers will need to share deeper metrics along with conversion numbers to make them more viable for brands.
The next big disruption in influencer marketing in 2019 was the rise of virtual influencers. The year 2019 has indeed been a revolutionary one for the influencer marketing industry. With the increasing penetration of internet, influencer marketing has become one of the essential marketing tools for brands.
If 2019 was eventful for influencers, 2020 is going to be busier. Why? Experts believe that in 2020, consumers will become more conscious of the marketing tactics of brands.
"Influencer marketing will witness a golden year in 2020, probably the best one of the decade," believes Apaksh Gupta, CO-Founder and Managing Director, One Impression. “It serves to be a bridge between celebrities and common people and plays on the aspirations of the audiences.
On the other hand, there a new that is trend poised to grow in 2020 – micro and nano influencers. Brands will focus on them to widen the reach. Due to the rise in influencers with fake followers, marketers are now more cautious. They are slowly cracking the code to ensure impactful outreach and ROI for the brand. Brands have been focusing more on the engagement ratio than the number of followers and likes. Going forward, influencers will need to share deeper metrics along with conversion numbers to make them more viable for brands.
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