'Insta' bang for the buck for celebrities, influencers and brands



                             'Insta' bang for the buck for celebrities, influencers and brands

Cricketer Virat Kohli recently became the first Indian with 50 million followers on Instagram, followed by Priyanka Chopra who has as many as 49.9 million followers.

More followers for these celebrities mean more reach, which translates to nothing but good news for brands.

Instagram is the most preferred platform for marketers when it comes to influencer marketing, and celebrities form a significant part of this group.

There has been huge rise in marketing budgets that are being allocated to influencer marketing in the last few years, according to a 2019 report by Buzzoka.

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