Picture looks bright for TikTok in India despite competition heating up

                          Picture looks bright for TikTok in India despite competition heating up

TikTok is not slowing. Its monthly active users are higher than what Instagram has so that is a clear sign of higher engagement, said Apaksh Gupta, Founder, One Impression.
The video sharing app TikTok saw fall in global user downloads for the first time since its launch two years back and the question now being raised in whether the show is short lived for TikTok? The answer is probably no, at least in India.
In fact, experts say that in India, TikTok is here to stay.
According to Sahil Shah, EVP, Media and Operations, WATConsult, TikTok is growing more than the market average in India.

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