This Influencer Marketing Company Is Leveraging AI Data To Cross 500 Million Impressions




Over the past couple of years, influencer marketing has gained tremendous traction and today, it has become one of the best marketing strategies. Simply put, influencer marketing is the advanced version of information sharing between people— the information that people share is still the same, only the way of sharing has changed. 

Witnessing this rise, companies are not only leveraging influencer marketing for their brand building but have also started integrating AI and data science to make it much more efficient. One Impression is a  Gurugram-based influencer marketing company powered by AI that manages more than 120 brands and has generated over 4 billion impressions. Further, the company founded by Apaksh Gupta works with over 10 million influencers across the globe and has reach ranging from 1000 people to more than a few million.
In a bid to get access to a network of youth influencers and strengthen its presence in the Gen Z demographic, One Impression acquired digital assets of University Express, a youth-focused media venture.

The Role Of Data And AI at One Impression
There was a time when the company used to discover influencer and map insights manually. But with time, it figured out that AI and data could be the core driver how the company discover influencer for a particular niche or category.

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