Influencer Marketing Platform

                 Speaking local: Brands Tapping Regional Influencers for Higher Engagement Marketers have adopted newer languages and strategies to engage with the rising number of internet users in smaller towns. A RedSeer report estimates that there are about 210 million Monetisable internet users in India who consume content in vernacular languages. To tap this burgeoning set of consumers, brands have increasingly roped in regional content creators and Influencers. Insta connect Ashutosh Harbola, CEO and co-founder of influencer marketing company Buzzoka, says that reaching audiences in the tier II and III markets has historically been a challenge for brands. “By involving influencers from these regions, they can engage with these consumers effectively.” Realising that internet users in smaller towns follow a specific set of influencers on the internet, e-commerce marketplace Snapdeal reached out to content creators on YouTube and asked them to get enrolled in its influ

                                    Influencer Marketing: Six Mistakes that Brands Make The world is changing rapidly and there are some key trends to observe. Instagram reported over a billion monthly active users, TikTok became the most downloaded app in 2018 and over 1.9 Billion logged in users visit YouTube every month. Clearly, social media shows no signs of slowing down and brands are actively exploring new ways of engaging with their customers on these platforms. Another trend that become dominant was how users have developed a resistance to ads and are looking for tips from people they trust while making active purchase decisions. According to data, 74% of consumers use social media to make buying decisions. These key trends in parallel have given rise to what has become the fastest growing social media strategy, the world of influencer led marketing. Influencers, also referred to as Key Opinion Leaders (KOL’s) are essentially content creators with a high reach on soc

                          Startup: One Impression acquires media startup University Express One Impression is India's leading influencer marketing and branded content solutions company. It has managed more than 120 campaigns and generated over 500 million impressions till date. Marketing company One Impression acquires digital assets of media startup University Express Gurugram-based marketing and branding company One Impression has acquired the digital assets of University Express, a youth-focused media startup. The details of the deal remain undisclosed. Post acquisition, the clients of University Express will be consolidated under the One Impression brand and Rishav Kumar, CEO of University Express will be joining One Impression’s leadership team. “I am excited for my new role at One Impression. This strategic alliance will help us scale our community and eventually become one stop solution for brands to tap Gen-Z and millennials,” says Rishav Kumar, Founder of Univ

As demand for influencer marketing goes up, creators and experts share where the industry will go from here| Business Insider India As demand for influencer marketing goes up, creators and experts share where the industry will go from here How quarantine times have prompted brands to choose influencer marketing? Varun Duggirala, Content Chief & Co-founder, The Glitch, Apaksh Gupta, Founder & CEO, One Impression; Sejal Kumar, YouTuber, Actor and Singer; Be YouNick, YouTuber and Content Creator; and Viraj Sheth, Co-founder and CEO, Monk Entertainment share the new trends that have emerged during the lockdown in influencer marketing and how they continue to stay motivated and creative. They further shared with us how this lockdown will impact influencer marketing landscape in the long-run and things that brands need to take cognizance of -- while coming up with campaigns during a crisis. With the Covid-19 lockdown in its 14th day already, we thought it would be a good ti

Join us on Twitter to find out how the influencer marketing industry is adjusting in times of COVID-19 | Business Insider India Join us on Twitter to find out how the influencer marketing industry is adjusting in times of COVID-19 Advertising and Media Insider is organising a live Twitter Panel Discussion on April 6 at 4:30 pm.been more than a week since India was locked down due to the outbreak of novel Coronavirus. In these testing times, to spread more awareness and keep Varun Duggirala,Twitter Chat,Influencer marketing,covid-19,coronavirus. Read More... Influencer Marketing Platform | One Impression