Speaking local: Brands tapping regional influencers for higher engagement



                 Speaking local: Brands Tapping Regional Influencers for Higher Engagement

Marketers have adopted newer languages and strategies to engage with the rising number of internet users in smaller towns. A RedSeer report estimates that there are about 210 million Monetisable internet users in India who consume content in vernacular languages. To tap this burgeoning set of consumers, brands have increasingly roped in regional content creators and Influencers.

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Ashutosh Harbola, CEO and co-founder of influencer marketing company Buzzoka, says that reaching audiences in the tier II and III markets has historically been a challenge for brands. “By involving influencers from these regions, they can engage with these consumers effectively.”

Realising that internet users in smaller towns follow a specific set of influencers on the internet, e-commerce marketplace Snapdeal reached out to content creators on YouTube and asked them to get enrolled in its influencer marketing programme. After analysing these influencers, the company asked a select few to make videos featuring their products, in all major Indian languages including Tamil, Kannada and Bangla.

Read More...Influencer Marketing Platform | One Impression

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