Approach to Influencer Marketing



                                                Approach to Influencer Marketing:

• Build your buyer persona and research on their interests.

• Be organized, put together a strategy, plan, and budget, spend time on research.

• Decide on your approach to finding influencers – find them organically, research their target audience or work through an agency.

• Be patient and be human – people talking to people, not companies talking to companies.

Comments

Post a Comment

Popular posts from this blog

The Total Impact Of Youtubes Creative Ecosuystem

Image
    The Total Impact Of You Tubes Creative Ecosystem Over the years, YouTube has become a crucial stepping stone in every creator’s journey. As per YouTube’s CEO, the Google-owned platform has paid more than $30 million dollars to creators, artists, and media companies in the last three years. YouTube's creative ecosystem contributed approximately $16 billion to the US GDP in 2019, supporting the equivalent of 345,000 full time jobs. The UK in 2019 saw approximately 1.4 billion pounds contributed to the British GDP and the equivalent of 30,000 full time jobs. And in France, there was an estimated 515 million euros contributed to the French GDP and the equivalent of 15,000 full time jobs. These social media channels give way to budding creators by enabling them with resources to build their career paths. Its due to these factors, that the number of new channels that joined the YouTube Partner Program in 2020 more than doubled over the previous year. This clearly prove the ris...
Read more

Let us make you a celebrity: Agencies are tapping into the talent of your favourite social media stars

Image
Let us make you a celebrity: Agencies are tapping into the talent of your favourite social media stars Mumbai-based choreographers and dancers Sonal Devraj and Nicole Concassao started their YouTube channel four years ago. The idea was to reach out to newer audiences and to mark their presence online. It worked. The queries for dance classes multiplied and their versions of popular dance covers clocked in lakhs of views. Endorsing a brand was not in their scheme of things. Nor did they look at themselves as influencers. Last year, both Sonal and Nicole signed up with Chtrbox, a Mumbai-based influencer marketing platform, to handle their Instagram accounts. Sonal has promoted multiple brands through her Instagram handle which has more than five lakh followers. “In addition to our routine work, now we also express creativity through brands. Plus, it gives us a supplementary source of income,” says Sonal. Globally, social media celebrities signing business deals with brands...
Read more

Influencer Marketing Platform | One Impression

Image
    Influencer Marketing Platform | One Impression With our world still in the crutches of the pandemic, this year’s holiday season is all about staying home and indulging in selfcare. So, to help people with their pampering sessions, we partnered with #PlumGoodness for their holiday social media campaign. With an exclusively curated group of influencers from our creator network, our objective was to drive awareness and engagement about the brand’s holiday season sale. The campaign has garnered huge engagement leading to a surge in brand loyalty among consumers. Looking to enhance your brands' online presence? Drop us a message. Influencer Marketing Platform   One Impression
Read more