Approach to Influencer Marketing



                                                Approach to Influencer Marketing:

• Build your buyer persona and research on their interests.

• Be organized, put together a strategy, plan, and budget, spend time on research.

• Decide on your approach to finding influencers – find them organically, research their target audience or work through an agency.

• Be patient and be human – people talking to people, not companies talking to companies.

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