Influencer Marketing Platform | One Impression

 


Influencer Marketing Platform | One Impression

In the past couple of years, influencer marketing has risen as one of the core marketing strategies. Increasing number of organizations are looking into ways to incorporate influencers in their marketing efforts. Predicted to be a $10 billion dollar industry by the end of 2020, the role of influencers will clearly continue to enable brands connect with their audiences.

Here’s what marketers say about the Influencer Marketing,

1. 93% of marketers use social media influencers.
2. 57% of marketers say influencer content outperforms their own brand content.

Here’s what consumers say about the Influencer Marketing,

1. 65% of consumers discover a new brand/product through an influencer at least once a week.
2. 87% were inspired by an influencer to make a purchase.

Source: bit.ly/3lB1fnm


Comments

Post a Comment

Popular posts from this blog

Influencer Marketing Platform | One Impression

Image
                                              Influencer Marketing Platform | One Impression Excited to be a part of the Forbes 30 Under 30 Asia, Class of 2020. Ecstatic to share it with my younger brother Jivesh Gupta who is really the backbone of everything. Many thanks to everyone who contributed to this milestone and Special Thanks to Shreya Goel, Priyanka Malhotra, Ayushi Tuteja, Kritika Saxena & Gaurav Panchal for being the pillars of our growth at One Impression. Influencer Marketing Platform   One Impression
Read more

Will 2020 be the year of Influencer Marketing?

                                                  Will 2020 be the year of Influencer Marketing? The next big disruption in influencer marketing in 2019 was the rise of virtual influencers. The year 2019 has indeed been a revolutionary one for the influencer marketing industry. With the increasing penetration of internet, influencer marketing has become one of the essential marketing tools for brands. If 2019 was eventful for influencers, 2020 is going to be busier. Why? Experts believe that in 2020, consumers will become more conscious of the marketing tactics of brands. "Influencer marketing will witness a golden year in 2020, probably the best one of the decade," believes Apaksh Gupta, CO-Founder and Managing Director, One Impression. “It serves to be a bridge between celebrities and common people and plays on the aspirations of the audiences. On the other hand, there a new that is trend poised to grow in 2020 – micro and nano influencers. Brands will focus on them
Read more

Startup: One Impression acquires media startup University Express

Image
                          Startup: One Impression acquires media startup University Express One Impression is India's leading influencer marketing and branded content solutions company. It has managed more than 120 campaigns and generated over 500 million impressions till date. Marketing company One Impression acquires digital assets of media startup University Express Gurugram-based marketing and branding company One Impression has acquired the digital assets of University Express, a youth-focused media startup. The details of the deal remain undisclosed. Post acquisition, the clients of University Express will be consolidated under the One Impression brand and Rishav Kumar, CEO of University Express will be joining One Impression’s leadership team. “I am excited for my new role at One Impression. This strategic alliance will help us scale our community and eventually become one stop solution for brands to tap Gen-Z and millennials,” says Rishav Kumar, Founder of Univ
Read more