Influencer Marketing Platform

    The Total Impact Of You Tubes Creative Ecosystem Over the years, YouTube has become a crucial stepping stone in every creator’s journey. As per YouTube’s CEO, the Google-owned platform has paid more than $30 million dollars to creators, artists, and media companies in the last three years. YouTube's creative ecosystem contributed approximately $16 billion to the US GDP in 2019, supporting the equivalent of 345,000 full time jobs. The UK in 2019 saw approximately 1.4 billion pounds contributed to the British GDP and the equivalent of 30,000 full time jobs. And in France, there was an estimated 515 million euros contributed to the French GDP and the equivalent of 15,000 full time jobs. These social media channels give way to budding creators by enabling them with resources to build their career paths. Its due to these factors, that the number of new channels that joined the YouTube Partner Program in 2020 more than doubled over the previous year. This clearly prove the ris...

    Influencer Marketing: Trends to watch out for in 2021 As we enter a brand new year, we want to crystal gaze into what the year holds for us. In today’s feature, experts from the Influencer Marketing Industry tell us a few key trends and opportunities that the industry will bring forth as we move forward in 2021. 2020 pushed businesses of various kinds and sizes to experiment with digital solutions as all activities from attending concerts, and birthday parties to fitness sessions moved from the physical realm to digital. After the COVID-19-induced lockdown, with TVC shoots on hold and people stuck at homes, brands realised that the influencer marketing model is well-suited in a time in which the audience is looking for some inspiration, searching DIY videos, learning new recipes or focusing on self care. This posed a good opportunity for brands and influencers to engage with their audiences with impactful messaging. Brands realigned their strategies, opened up their budget...

   Artist Manager at One Impression One Impression is hiring Artist Managers. We are looking for people who are passionate about taking up ideas and bringing them to life. You are responsible for One Impression’s delivery of best practice Influencer-Led Marketing solutions that fulfil your designated clients’ business needs. Join our team to experience the culture that promotes growth and offers opportunities to explore your creativity. Influencer Marketing Platform   One Impression

    Influencer Marketing Platform | One Impression With our world still in the crutches of the pandemic, this year’s holiday season is all about staying home and indulging in selfcare. So, to help people with their pampering sessions, we partnered with #PlumGoodness for their holiday social media campaign. With an exclusively curated group of influencers from our creator network, our objective was to drive awareness and engagement about the brand’s holiday season sale. The campaign has garnered huge engagement leading to a surge in brand loyalty among consumers. Looking to enhance your brands' online presence? Drop us a message. Influencer Marketing Platform   One Impression

  Influencer Marketing Platform | One Impression Having a clean surrounding not just feels good but it also makes us do good, after all cleanliness is next to godliness. Now with the world in quarantine, a clean kitchen has become more of a necessity to entice more people to cook at their homes and experiment with exciting recipes. So, with the aim to help people have their kitchens looking clean and spotless, we worked with Mr. Muscle Kitchen Cleaner on their new social media campaign. With the specially curated group of our influencers, our objective was to drive awareness and engagement with focus on the ease of cleaning with Mr. Muscle Kitchen Cleaner. The campaign was successfully executed, leading to a surge in the brand awareness as well as engagement. Looking to enhance your brands' online presence? Drop us a message. Influencer Marketing Platform   One Impression

  Influencer Marketing Platform | One Impression This will be advertising future. Some great work by Apaksh Gupta and One Impression. The unique tool of one Impression provides unique reach for influencers, ability to launch campaign in 24 hours and complete visibility on RoI to make changes in the plan on daily basis. Wishing you all the very best. Exclusive network of world’s most trusted influencers. We are the fastest & easiest way to run campaigns at scale on Instagram, Facebook, Youtube & more. Influencer Marketing Platform   One Impression

            Influencer Marketing Platform | One Impression I am very excited to announce that one of the world’s largest social media platforms, Pinterest has partnered with One Impression for driving creator led initiatives in India. Opening new avenues for content creators and connecting them to the right audience, brand is our mission and nothing brings me more joy to be able to steer influencer marketing in India, the land of diverse talent. With #influencermarketing growing rapidly to become the medium of choice for connecting with millennials, Gen Z and beyond, we are bound to see some very innovative ways brands leverage content creators. With our existing network of 12 million content creators and current portfolio of 140+ brands, One Impression is challenging the status quo and committed to driving success through its world class campaigns. Influencer Marketing Platform   One Impression

                                              Influencer Marketing Platform | One Impression Excited to be a part of the Forbes 30 Under 30 Asia, Class of 2020. Ecstatic to share it with my younger brother Jivesh Gupta who is really the backbone of everything. Many thanks to everyone who contributed to this milestone and Special Thanks to Shreya Goel, Priyanka Malhotra, Ayushi Tuteja, Kritika Saxena & Gaurav Panchal for being the pillars of our growth at One Impression. Influencer Marketing Platform   One Impression

                              FMCG companies shift ad spends towards influencer marketing Marketing promotions for fast-moving consumer goods (FMCG) firms are gradually shifting towards digital forums as these firms are increasingly focusing on employing social media influencers in their campaigns. This is largely because consumers have been spending a lot of time on digital devices following the coronavirus outbreak and this has supercharged the influencer industry. During lockdown implemented to contain the spread of the virus, two-thirds of FMCG companies globally have either maintained their influencer spending at pre-covid-19 levels or increased it slightly, while nearly a fifth (19%) raised it significantly, stated a report by advisory firm Duff & Phelps and its division Kroll. By 2021, nearly half of FMCG companies (46%) are expected to spend 31-50% of their total marketing budget on influencers, up 20...

  Influencer Marketing Platform | One Impression In the past couple of years, influencer marketing has risen as one of the core marketing strategies. Increasing number of organizations are looking into ways to incorporate influencers in their marketing efforts. Predicted to be a $10 billion dollar industry by the end of 2020, the role of influencers will clearly continue to enable brands connect with their audiences. Here’s what marketers say about the Influencer Marketing, 1. 93% of marketers use social media influencers. 2. 57% of marketers say influencer content outperforms their own brand content. Here’s what consumers say about the Influencer Marketing, 1. 65% of consumers discover a new brand/product through an influencer at least once a week. 2. 87% were inspired by an influencer to make a purchase. Source: bit.ly/3lB1fnm Influencer Marketing Platform  One Impression

  Influencer Marketing Platform | One Impression Changing times call for a change in every industry. Catch me live on a session talking about Influencer Marketing during the times of Covid, Monday 4:30 PM on Business Insider. I will be joined in by some of India's top influencers and experts including Sejal Kumar BeYouNick and varun duggirala. Influencer Marketing Platform  One Impression

                                                  Influencer Marketing Platform | One Impression Exclusive network of world’s most trusted influencers. We are the fastest & easiest way to run campaigns at scale on Instagram, Facebook, Youtube & more...... Happy to share that we are growing fast and are looking to hire a Business Head for our D2C Clients with min 5 yrs of experience. Core skillsets would include P&L management, account management, sales & performance marketing. Ex Agency experience or senior role at a D2C company is highly preferred. Feel free to recommend someone in your network who might fit the profile. Influencer Marketing Platform | One Impression

      Social commerce platform OneCode raises seed round led by WaterBridge Ventures OneCode, a platform focussed on building India’s largest digital distribution network, on Monday announced it has raised seed funding led by WaterBridge Ventures.  The round also saw participation from a host of angel investors such as Miten Sampat, Aakrit Vaish (founder at Haptik), Rocky and Siddharth Mohan (Old Monk and Gourmet Passport), Apaksh Gupta (founder at One Impression) , Venus Dhuria (founder at Appyhigh), Khalid Qazi, and Harshita Singh.  The Gurugram-based startup had earlier raised an angel round from Dineout founders (Ankit Mehrotra, Sahil Jain, Nikhil Bakshi, and Vivek Kapoor). “ACCESSING THOSE SEGMENTS OF THE MARKET WHICH HAVE REMAINED INACCESSIBLE THROUGH THE EXISTING DIGITAL CHANNELS IS CRUCIAL FOR BRANDS IN GENERAL AND D2C BRANDS IN PARTICULAR. ONECODE IS LAYING DOWN A NETWORK OF SELLERS AT GROUND ZERO, WHICH WILL TAKE THE BRANDS DIRECTLY TO THE DOORSTEP OF ...

           Influencer Marketing Platform | One Impression Social media has become an essential tool for businesses to connect with their audiences and for building consumer trust. With a strong presence on social media, brand can easily reach a wider audience. · Be consistent with your social media posts. If you are not posting content frequently, it reduces your chances of being visible. · Brand voice and style should be determined by the product or service of your brand as well as the demographics of the target audience. Curate a good mix of entertainment and information to engage your audience. · Visual branding elements should be incorporated in your posts. You want to have the same colors, fonts reflected in your graphics. It helps your audience to identify the brand without seeing the social media handle. · Have conversations with your audience on social media and avoid promoting products. Building relationships with consumers through information, com...

                                                Influencer Marketing Platform | One Impression We caught up with Manavi Singhal, our Influencer Specialist, to see how she has been managing her work-from-home routine. “The transition from working in an office, surrounded by friends and team members to working from home wasn’t as easy. I never imagined that our #workfromhome would stretch this long. In those early days, it was strange to communicate with managers and team members only via calls. But with time, I have gotten accustomed to this new way of working as I have successfully developed a routine to keep myself motivated. Though, we have our targets to work upon on daily basis, I make sure to take out time for my chai sessions like the way we used to do in our office. While working in One Impression, I have made some really great friends and I enjoy our weekly vid...

          Influencer Marketing Platform | One Impression Did you know that coffee is not just a loved beverage but is also beneficial for our skin? Well, #coffee is a natural source of nutrients and antioxidants which is why it does wonders for our skin when used as exfoliant. Since its launch, India’s first caffeinated brand, mCaffeine has been loved by the masses. The caffeine-infused brand has built efficacy, preference and a loyal customer base by an influencer-first approach. They have been One Impression's partner for over a year where we have curated numerous #campaigns with them. For this campaign with mCaffeine, we helped them expand their reach by selecting high quality regional influencers from our network. The campaign was a huge hit and reached a massive audience leading to a surge in brand #engagement. We garnered 15M+ impressions and an engagement of 750K+ accounts. Looking to enhance your brands' online presence? Drop us a message. Read More... h...

  Influencer Marketing Platform | One Impression We checked in on Niharika Deshmukh, our Influencer Specialist from Mumbai division, to see how the remote-working lifestyle has been treating her. “I started working remotely because of the unfortunate scenario that COVID brought into place. I’ve had my work from home days but this was long term so the very first thing I did was to create a space for myself at home where I would be productive yet comfortable. The most challenging part was getting used to it was surprisingly easy to get work done on a day-to-day basis. My daily routine consists of a lot of work but I ensure to squeeze in breaks to rejuvenate. I spend some time with my dog or just sit on my balcony and have a cup of coffee. To be honest, working nearby my dog has been really fun as it is the best refresher for me. I have developed a great bond with my colleagues and it feels like they’ve become my best friends. It has always been great to have #FunFriday sessions for e...

                                   Influencer Marketing Platform | One Impression Last week, One Impression completed its 4 months of remote working and we celebrated this occasion with #coffeecheers from our homes. With the onset of the #pandemic, our entire team started working from home due to the apprehension related to the virus and the sudden shift, we were noticing in people’s lifestyle around the globe. But we were able to seamlessly jump into this new routine through our constant effort to maintain proper communication channels which enabled a smooth flow of working. As an organization, we have always tried to keep the spirit of our employees high through virtual #meetings. Be it online workout sessions, #funfriday activities or even birthday celebrations, they have allowed us to maintain a sense of inclusivity and thrive in this new way of working. Influencer Marketing...

                                        Influencer Marketing Platform | One Impression We caught up with Arushi Lohia, our Senior Influencer Specialist, to check how she has been coping with the quarantine and maintaining her work-quality in this unprecedented situation. “It's been exactly 3 months that I've been working from home but frankly, being busy has only worked in my favour. My whole team has been so supportive and efficient that it has made our work-from-home flow much smoother. I am glad that I get ample time for breakfast now. In the pre covid world, I can't remember not skipping it. Video calls with colleagues during break time have been my saviour. The most important thing I try to maintain in this routine is spending quality time with family and indulging in my hobbies. This has helped me in maintaining my work life balance and keeping my productivity hi...

                                               Influencer Marketing Platform | One Impression            The biggest silver lining in this #pandemic has been the quality time that we’ve been spending with our families. But for parents of younger kids, it has been a challenge to keep their off springs entertained and optimistic. Taking this as our key narrative, we worked with celebrity mothers and micro-influencers. These #influencers showcased engaging moments with their kids, with Nestlé Ceregrow at the heart of their content, depicting how they have been creating a positive environment for their kids. The campaign was a huge success, leading to a surge in the brand awareness as well as its engagement through our selected group of influencers. We were able to garner 500k+ impressions and an engagement of 25K+ accounts. ...