Influencer Marketing Platform

                                         How to become an Instagram Influencer? Few years back we didn’t even know what Instagram is, but world is changing a lot faster than before and like any other social media platform, in past few years Instagram has suddenly become tremendously powerful. As more people continue to signup on Instagram, coupled with a higher rate of engagement means today is the right time to start if you aspire to become an Influencer on Instagram. Becoming an Instagram influencer may sound complicated, however it only requires a basic knowledge and time of what type of content people on Instagram like. Below are few ways to become a successful Instagram influencer: Great Content: Focus on content! It has been said that content is king and it’s absolutely true with Instagram too. High quality natural content tends to make your followers engage with t...

                                      How to become an Instagram Influencer? Few years back we didn’t even know what Instagram is, but world is changing a lot faster than before and like any other social media platform, in past few years Instagram has suddenly become tremendously powerful. As more people continue to signup on Instagram, coupled with a higher rate of engagement means today is the right time to start if you aspire to become an Influencer on Instagram. Becoming an Instagram influencer may sound complicated, however it only requires a basic knowledge and time of what type of content people on Instagram like. Below are few ways to become a successful Instagram influencer: Great Content: Focus on content! It has been said that content is king and it’s absolutely true with Instagram too. High quality natural content tends to make your followers engage with the post. Grea...

                              What is Influencer Marketing? — Storyteller Marketing We trust what we hear from a familiar source. Since the beginning of human civilisation, people tend to trust what their friends and family members have to say to them, be it age-old adages that are still going strong (think “God helps those who help themselves.”) or pieces of advice that are passed down from generation to generation through word of mouth. The information remains the same, but the mode of communication has changed today — from communicating face to face or over the phone, we’ve progressed to digital information exchange. Who are Influencers and what is Influencer Marketing? Let’s talk about who Influencers are and the birth of Influencer Marketing. Whether it is sharing a new gadget’s review over Facebook and Instagram, or some new clothing brand we are trying out, we influence our friends, colleag...

How Influencer Marketing Became a Brand Strategy One Impression has successfully completed multiple Influencer Marketing campaigns in the fields of fashion, lifestyle and grooming. The results achieved show that Influencer Marketing can drastically improve your business. Here’s how: Expands The Reach Of Your Brand Reaching and growing your audience is one of the most challenging scenarios for any brand. Influencer Marketing helps a brand, in a cost effective way, to reach new markets and gain access to potential customers. Read more.. .oneimpression

Being An Influencer — Barter V/S Paid Collaborations With the explosion of Influencer Marketing in India, specially in metropolitan cities, the Influencer industry is now getting competitive. The number of Influencers is steadily rising due to increased awareness among Influencers, and extensive guides and tips are readily available online on how to become a successful Influencer. Moreover, many successful Influencers have shared their experience and motivated their peers to join their ranks. Since 2012, with the growing popularity of Facebook, Instagram, and Twitter, Influencers have been collaborating with brands for paid promotional campaigns for the brand’s merchandise on their social media profiles. Brands started contacting popular social media users (those with a high number of ‘followers’ or with the maximum ‘likes’ on their pages) to review their products and post the same on their profiles to reach the target audience for the brand. Initially, there were just a few...

                                    ROI — Brand V/S Influencer – One Impression Since the boom of social media Influencer Marketing, companies and brands have continuously evolved the parameters of influencing to have better returns. While some companies have achieved 7X returns by using Influencer Marketing, others have 11X. A few brands focus solely on Influencer Marketing, knowing it to be the most cost effective method to reach their target audience. Brands invest billions of dollars every year to reach and retain their target audience through various mediums like TV, radio, digital advertisements, celebrity endorsements and more, which are high investment methods. Investment does not merely refer to the money directly spent on the campaign, but the collective time and effort that goes into strategizing, conceptualizing, and executing the campaign. If done right, each of these methods ...

                                How to launch a successful Influencer Marketing Campaign. Let’s face it, influencer marketing is growing and it’s one of the most effective and efficient ways for brands to reach their targeted audience. But like any other marketing campaign, proper planning and strategy is required to make an influencer marketing campaign a success! If you want to make your campaign successful and reach out to your targeted audience, consider the following points. Selecting an influencer The first and foremost mistake is choosing an influencer just based on their number of followers, this approach usually spoils the whole campaign. Brand should choose influencers who fit with their brand, influencers who share value. A proper research should be done before including an influencer in a campaign. Communication Not having proper communication may lead influencer marketing campaign...