Influencer Marketing Platform

        Instagram Influencer Marketing in 2020 - What You Need to Know [Infographic] While influencers are all the rage on most social media platforms, Instagram is currently the leader of the influencer marketing pack. According to research, some 79% of brands turn to the photo-sharing app for influencer campaigns, and 2020 will be no different. Why is this so? Partly, this is due to the rising popularity of the platform, but the focus on visual content and creativity also makes it more difficult to gain traction on Insta without some level of platform knowledge and understanding. Influencers know the platform, and they've already established an audience on it, which can make them a great conduit between relevant brands and interested consumers, when chosen well and allowed a level of creative freedom. Whether you go for micro-influencers with more specific followings or large-scale celebrities with huge reach, Instagram offers huge potential for influe...

                        Pinterest partners with One Impression for influencer led programs in India Influencer marketing platform One Impression has partnered with Pinterest, the visual search engine, to build a stronger creator and brand ecosystem in the country. One Impression will be helping influencers understand the nuances of the platform, thereby creating an ecosystem for creators that brands can leverage. As a part of the partnership, One Impression will also collaborate with creators so they can grow within the Pinterest ecosystem. To facilitate the same, One Impression has also been chosen as an Influencer Marketing API Partner in India by Pinterest. Pinterest is growing in India where it already has millions of monthly users. Pinterest is a visual discovery engine where more than 320 million people come each month around the world to find inspiration to create a life they love. Pinterest is used by creators ...

                                                            What is Influencer Marketing in 2020? The proliferation of influencers in the recent years has marketers across industries wondering, “what is influencer marketing in 2020?” With most marketers adding an influencer marketing platform to the top of their wish lists this year, you would think this marketing strategy is a well-known one. But many marketers are still figuring out this marketing strategy for their own brand. What is influencer marketing? In many ways influencer marketing is a modern take on traditional affiliate marketing. Instead of a network of smaller affiliates driving traffic, influencer marketing targets specific people – influencers – who have large, captive audiences. Brands leverage the existing relationships that influencers have with their engaged foll...

                                  Build Your Business with These 4 Influencer Marketing Tools Having the right tools in place can help you become more focused and productive, and as a marketer you will be able to have more visibility for the right audience. Connecting with individuals rather than the market as a whole will greatly improve your influence. Are you ready for some great resources to tap into? Use these top tools, and let me know how these work for you! 1) Don’t miss important mentions – Social Searcher Stay on top of the latest mentions about your brand on social media. Social Searcher helps you to easily track conversations from your Fans and followers online. Metrics are pulled from hashtags, frequency, sentiment, and reach to name a few. This simple tool will help your business identify the right audience as well as who to follow in your industry. 2) Build more trust online – Klear...

Influencer marketing platform One Impression partners with Pinterest to build stronger creators and brand ecosystem One Impression is one of the select few partners across the globe to have access to the Pinterest Influencer API. Read More... https://oneimpression.io/#/

The Next Generation Of Influencer Marketing: Creator Collaborations And Peer-To-Peer Platforms Influencer marketing will remain one of the most important strategies for brands to master in the coming decade — but it’s not your mother’s influencer marketing. Like most other disrupted industries, influencer marketing has changed almost entirely over the last 10 years, but this change is nothing compared to what is yet to come, according to a recent report my market research firm prepared for one of our clients. The Age Of Informed Consumers The new generations of consumers — millennials or Generation Y (born between 1981 and 1996) and Generation Z (born between 1997 and 2012) — are more open-minded and diverse than previous generations, and they expect brands and influencers to reflect their values and views, mirroring their own uniqueness and diversity. Therefore, by definition, this demographic tends to appreciate subcultures and finds mainstream influencers to be less releva...

                                                  Will 2020 be the year of Influencer Marketing? The next big disruption in influencer marketing in 2019 was the rise of virtual influencers. The year 2019 has indeed been a revolutionary one for the influencer marketing industry. With the increasing penetration of internet, influencer marketing has become one of the essential marketing tools for brands. If 2019 was eventful for influencers, 2020 is going to be busier. Why? Experts believe that in 2020, consumers will become more conscious of the marketing tactics of brands. "Influencer marketing will witness a golden year in 2020, probably the best one of the decade," believes Apaksh Gupta, CO-Founder and Managing Director, One Impression. “It serves to be a bridge between celebrities and common people and plays on the aspirations of the audiences. On the ot...