Hashtag your way

                                         Hashtag your way

Have you ever wondered how the hash (#) sign became so popular that you cannot live without it on social media? Thanks to Chris Messina’s tweet that sparked off the fire within a tiny once irrelevant symbol.
 How do you feel about using # for groups? As in #barcamps [message] - Chris Messina, 2007
So, hashtags help you to group content and make it easier to get the right content as if designed for you. Well, Twitter did not adopt Messina’s suggestion, but several tweets started carrying this symbol to connect to a common event like 2007 San Diego forest fires. Since then the hashtag has become the part of a revolution of ideas and evolution of marketing trends. Creating the right hashtags for your content is almost an art in itself, one could say.
Social media marketing and influencer marketing being the rising trends in the marketing and business platform, hashtags ease out half of the clutter that confuses a business person or an entrepreneur or a customer. So, technically, how does hashtagging work on social media?
The use of highlighted keywords makes the job of crawlers who collect content on media easy. The hash symbol tags along the same wavelength of content and the analyst can easily measure engagement, reach and demographics. Now, let’s walk through some tips that could help you optimize hashtags for better brand exposure.
1. The simple rulebook
A hashtag consists of a hash symbol followed by characters or numbers without the use of space or punctuation. Punctuations can be slid into a hashtagged word. But if you write #OOTD! Summer, the link will pick up only OOTD. Thus it’s ideal to not use punctuations in hashtags.
2. Create unique tags
Imagine the bulk of content that the analyst has to go through if the hashtag used is #photograph. Instead the usual, try something wacky like #photographyoursoul and so on. Niche tags like #pocketcreative and #creativelysquared can gather followers.
3. Use relevant hashtags
Using content related hashtags is pivotal in giving your posts the maximum reach possible. You can design several keywords that are related to your content. Also, if you are about to promote a campaign, you could use hashtags like #change, #trending and so on.
4. Use in-app searches
Search for related hashtags that have a higher media reach, and use related hashtags to emphasize your posts and content. Seeing what tags similar accounts use is a perfect way to discover new hashtag feeds. Also, your post could get featured in popular pages and profiles.
You can use a maximum of thirty hashtags in your post. The art really is to use related yet interesting tags to capture worldwide attention. Why don’t we start now, eh?
one impression can help you to create that catchy, exotic hashtag you were looking for. And let’s hashtag your way.

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