Influencer Marketing Platform | One Impression

                 Top 5 Questions Related to Influencer Marketing. It's Everywhere You Want to Be

Micro influencer marketing has branched into an effective strategy amongst other influencer marketing techniques and is famous for its cost-effective policies and loyal gathering. Micro influencers can do magic with your idea, product or brand image. In one swirl, their authentic and passionate content will help your idea seep into most corners of the world.
Enough about the heaps of praise on this underrated technique. Amidst a vast diverse caboodle of micro-influencers, it ain’t easy to find the right one. The contact with the micro influencer that will help you pave your dream. During the process, doubts and questions pop up and you are out of breath and the motivation to continue further. This article will help you clear half your exhaustion and give you clear skies.
1. Why are micro influencers more effective than celebrity influencers?
Micro influencers, though having a small fan following, set their gathering into the most trustworthy gang ever. Most micro influencers are authentic to promote your quality and trustworthy ideas and products rather than celebrities who tie up with the high paid companies. Talking about cost, micro influencers offer lower costs to partner with you. For more knowledge on why micro influencers impact more than celebrity influencers, check out our article (link to the article ‘Why micro influencers impact more than celebrity influencers)
2. How to telescope towards the right micro influencer?
The hack to spotting the potential micro influencer is to not look at the digits near fan following, but the intensity of the bond they have with their fans. His/her engagement with the audience is primarily important in ascertaining a potentially talented micro influencer. You can monitor this though testimonials, feedback, shares, and comments.
3. How cost-effective are micro influencers?
Micro-influencers may partner with you at the lowest possible cost. Also, they would be happy enough to get a free product or free access to your app’s benefits. According to a Bloglovin Global Influencer Survey, 84% of micro-influencers charge less than $250 per branded Instagram post and 97% charge less than $500.
4. Should you provide a media kit, once you find the right influencer?
A micro-influencer may not be well-versed in how to manage media tools or maybe facing the opportunity for the first time. The better thing to do is not do anything overwhelming for the micro influencers. Send them personalized e-mails or conduct face-to-face meetings with them. Show that you appreciate their authenticity and work. Gradually impart your motives and strategies to promote your brand. Offering a media kit initially is not advisable.
5. How can you measure the success of your campaign?
You can view your engagement ratings and ROI measurements constantly. Also go social and get into the public to check the feedback, comments and shares. You can also create landing page URLs with separate tracking for each influencer. Your campaign is a success if your company is showered with positive ‘keep up’ comments and further posts that contain ‘try this. this saved me..’ posts.
To make your hunt for an efficient micro influencer easy and positive, One Impression will walk you through the steps to achieve your goal.

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