best strategy to get good Instagram influencer to market your product
Best strategy to get good Instagram influencer to market your product
Step 1:
Figure out what kind* of Instagram influencer would be suited for your product. For example, A food blogger would be ideal for a restaurant to review and an Instagram model would be ideal for make up products or clothing.
Step 2:
After you have selected the type of influencer you need, make a short list of influencers that have the geographical spread and demographic (age and gender) of the audience that you want to cater to. If your service is largely over the internet, the geographical spread is more or less inconsequential. But if it is location-based, then it is extremely important that you consider it. A demographic of young adults (18 to 30) is desirable in most cases.
Step 3:
Consider the number of followers and the engagement (such as likes and comments) per post that your influencer is getting. This information should help you come up with a cost per post or Cost per impression. The standard costs for micro influencers are in the ballpark of 6000 INR (80 USD) per post or per a number of impressions (usually per 1000 impressions). For big influencers, it can be anywhere between 20,000 INR to 50,000 INR (270 USD to 675 USD) or more per post or per number of impressions.
Step 4:
Approach the influencer you have chosen with a proposal of marketing your services or product. It is very important that the influencer themselves like your product because most influencers feel responsible for the purchases that their followers might make on their recommendation. Which also makes influencer marketing consistent on results as the influencer also brings reliability for the followers.
Step 5:
Negotiate your costs if the influencer is interested, provide details what kind of post or advertisement video you want as a sponsor. Note: It is easy to get lost in a sea of influencers and make the wrong decisions in these cases. It is advised to have a consultancy that can help you with choosing and negotiating deals for your influencer marketing campaigns. Go to Influencer Marketing Platform | One Impression for more info on influencer marketing and consultancy.
One impression is a marketing consultancy that could help you plan your marketing campaign and recommend the influencers that are right for your business. They have an extensive network of influencers on multiple platforms, businesses of various kinds and a team of marketing professionals who specialise in online marketing campaigns.
Read More...https://oneimpression.io/#/
Step 1:
Figure out what kind* of Instagram influencer would be suited for your product. For example, A food blogger would be ideal for a restaurant to review and an Instagram model would be ideal for make up products or clothing.
Step 2:
After you have selected the type of influencer you need, make a short list of influencers that have the geographical spread and demographic (age and gender) of the audience that you want to cater to. If your service is largely over the internet, the geographical spread is more or less inconsequential. But if it is location-based, then it is extremely important that you consider it. A demographic of young adults (18 to 30) is desirable in most cases.
Step 3:
Consider the number of followers and the engagement (such as likes and comments) per post that your influencer is getting. This information should help you come up with a cost per post or Cost per impression. The standard costs for micro influencers are in the ballpark of 6000 INR (80 USD) per post or per a number of impressions (usually per 1000 impressions). For big influencers, it can be anywhere between 20,000 INR to 50,000 INR (270 USD to 675 USD) or more per post or per number of impressions.
Step 4:
Approach the influencer you have chosen with a proposal of marketing your services or product. It is very important that the influencer themselves like your product because most influencers feel responsible for the purchases that their followers might make on their recommendation. Which also makes influencer marketing consistent on results as the influencer also brings reliability for the followers.
Step 5:
Negotiate your costs if the influencer is interested, provide details what kind of post or advertisement video you want as a sponsor. Note: It is easy to get lost in a sea of influencers and make the wrong decisions in these cases. It is advised to have a consultancy that can help you with choosing and negotiating deals for your influencer marketing campaigns. Go to Influencer Marketing Platform | One Impression for more info on influencer marketing and consultancy.
One impression is a marketing consultancy that could help you plan your marketing campaign and recommend the influencers that are right for your business. They have an extensive network of influencers on multiple platforms, businesses of various kinds and a team of marketing professionals who specialise in online marketing campaigns.
Read More...https://oneimpression.io/#/
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