If you had $500/month to spend on influencer marketing, how would you spend it?
If you had $500/month to spend on influencer marketing, how would you spend it?
I would gauge which influencers appeal to my demographic and what geographical area do I want my marketing campaign in. If my services/products are available nationally or transnationally, then I would invest all of it into one influencer who has a very large audience and outreach and would spread the word in all directions. If my business is very local and cannot cater to an audience beyond a city or part of the state, I can invest in local influencers whose outreach is limited but persistent in the given geographical area. Then, I would select my influencers from different platforms such as Instagram, YouTube, Blogs, specific communities, etc. YouTube as a platform is more likely to have influencers with a national or transnational audience scattered across the globe; whereas influencers on Instagram and other social media are more preferable for a local marketing campaign. Think of your marketing campaign as a drill. If you have the directions of the demographic and geographical area, then you must use a tool (influencer) suitable to go in that direction.
For example, If I have $500 to spend on influencers and I am an online learning website, it makes more sense for me to approach a big influencer who makes infotainment content on a platform like YouTube than investing in an Instagram celebrity who is in the infotainment community. However, If I am a restaurant or a bar that is located in the city, it is preferable to invest in multiple influencers on social media whose audience is relatively small but is geographically concentrated in the city.
If you are feeling overwhelmed, it is completely understandable. It is very easy to get confused and make the wrong choices in a marketing campaign of this nature. One impression is an influencer platform that can consult you plan your marketing campaign and recommend the influencers that are right for your business. They have an extensive network of influencers on multiple platforms and a team of marketing professionals who specialise in online marketing campaigns. If you need help, they are most likely to know what you need.
I would gauge which influencers appeal to my demographic and what geographical area do I want my marketing campaign in. If my services/products are available nationally or transnationally, then I would invest all of it into one influencer who has a very large audience and outreach and would spread the word in all directions. If my business is very local and cannot cater to an audience beyond a city or part of the state, I can invest in local influencers whose outreach is limited but persistent in the given geographical area. Then, I would select my influencers from different platforms such as Instagram, YouTube, Blogs, specific communities, etc. YouTube as a platform is more likely to have influencers with a national or transnational audience scattered across the globe; whereas influencers on Instagram and other social media are more preferable for a local marketing campaign. Think of your marketing campaign as a drill. If you have the directions of the demographic and geographical area, then you must use a tool (influencer) suitable to go in that direction.
For example, If I have $500 to spend on influencers and I am an online learning website, it makes more sense for me to approach a big influencer who makes infotainment content on a platform like YouTube than investing in an Instagram celebrity who is in the infotainment community. However, If I am a restaurant or a bar that is located in the city, it is preferable to invest in multiple influencers on social media whose audience is relatively small but is geographically concentrated in the city.
If you are feeling overwhelmed, it is completely understandable. It is very easy to get confused and make the wrong choices in a marketing campaign of this nature. One impression is an influencer platform that can consult you plan your marketing campaign and recommend the influencers that are right for your business. They have an extensive network of influencers on multiple platforms and a team of marketing professionals who specialise in online marketing campaigns. If you need help, they are most likely to know what you need.
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