The earliest examples of influencer marketing
The earliest examples of influencer marketing
Influencer marketing has been a part of advertising for years. If your definition of an “influencer” is that of “a person whose opinion is trusted by a large number of people”; then it has been going on from the 1900s.
Mary Pickford was the face of “Lucky Strike” cigarettes, and Joan Crawford was the influencer who worked for Camel Cigarettes. One of the first Indian movie stars to work as an influencer was Lila Chitnis, who advertised for “Lux Toilet Soap” in 1941. Every brand ambassador that we have seen over the years for major lines of products from soaps to cars are technically an influencer.
Influencer marketing was scarce and was limited to MNCs or big businesses that were operating at a national level at the minimum till the internet arrived at the scene. Influencer marketing became a big part of the advertisement industry that everyone started investing after the internet became such an important part of popular culture. Few of the first examples of the “internet famous” people to become advertisers and gain “influencer” status was Lily Singh or “IISuperwomanII”; Shane Dawson and Jenna Marbles in the early 2010s.
In India, AIB and TVF come to mind as some of the earlier “influencers” in the Indian context on YouTube. Micro influencers (influencers that have a limited but consistent outreach to their fans) are relatively new to the scene. They have existed for a while but did not seem to gather the attention of sponsors till early 2014. King Bach and TheGabbieShow would be perfect examples of micro-influencers; both of whom arrived on vine in 2014. Now King Bach is a movie star and TheGabbieShow is moved to Youtube as a content creator. Jake Paul and Logan Paul come from the same roots of vine and then really made it huge on Youtube now. Bhuvan Bam also technically counts as one of the first Indian “micro-influencers” who came from.
It is difficult to determine which of the “internet famous” celebrities were the first ones to actually get sponsors and then have a successful marketing campaign with a brand, but it is clear that only after 2010 did the brands and advertisers take sponsorship for small YouTube channels seriously. As of 2018, Instagram and YouTube are the biggest platforms for influencers and there are thousands of influencers reaching millions of people by making all kinds of content and they have proven to be consistently effective as an investment.
Are you looking forward to investing in an influencer marketing campaign? Head on over to Influencer Marketing Platform | One Impression for any help you might need! One impression is a marketing consultancy that could help you plan your marketing campaign and recommend the influencers that are right for your business. They have an extensive network of influencers on multiple platforms, businesses of various kinds and a team of marketing professionals who specialise in online marketing campaigns.
Influencer marketing has been a part of advertising for years. If your definition of an “influencer” is that of “a person whose opinion is trusted by a large number of people”; then it has been going on from the 1900s.
Mary Pickford was the face of “Lucky Strike” cigarettes, and Joan Crawford was the influencer who worked for Camel Cigarettes. One of the first Indian movie stars to work as an influencer was Lila Chitnis, who advertised for “Lux Toilet Soap” in 1941. Every brand ambassador that we have seen over the years for major lines of products from soaps to cars are technically an influencer.
Influencer marketing was scarce and was limited to MNCs or big businesses that were operating at a national level at the minimum till the internet arrived at the scene. Influencer marketing became a big part of the advertisement industry that everyone started investing after the internet became such an important part of popular culture. Few of the first examples of the “internet famous” people to become advertisers and gain “influencer” status was Lily Singh or “IISuperwomanII”; Shane Dawson and Jenna Marbles in the early 2010s.
In India, AIB and TVF come to mind as some of the earlier “influencers” in the Indian context on YouTube. Micro influencers (influencers that have a limited but consistent outreach to their fans) are relatively new to the scene. They have existed for a while but did not seem to gather the attention of sponsors till early 2014. King Bach and TheGabbieShow would be perfect examples of micro-influencers; both of whom arrived on vine in 2014. Now King Bach is a movie star and TheGabbieShow is moved to Youtube as a content creator. Jake Paul and Logan Paul come from the same roots of vine and then really made it huge on Youtube now. Bhuvan Bam also technically counts as one of the first Indian “micro-influencers” who came from.
It is difficult to determine which of the “internet famous” celebrities were the first ones to actually get sponsors and then have a successful marketing campaign with a brand, but it is clear that only after 2010 did the brands and advertisers take sponsorship for small YouTube channels seriously. As of 2018, Instagram and YouTube are the biggest platforms for influencers and there are thousands of influencers reaching millions of people by making all kinds of content and they have proven to be consistently effective as an investment.
Are you looking forward to investing in an influencer marketing campaign? Head on over to Influencer Marketing Platform | One Impression for any help you might need! One impression is a marketing consultancy that could help you plan your marketing campaign and recommend the influencers that are right for your business. They have an extensive network of influencers on multiple platforms, businesses of various kinds and a team of marketing professionals who specialise in online marketing campaigns.
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