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Showing posts from June, 2020

‘Think Big!’: Apaksh Gupta Talks About His Journey Of Building One Impression, One of The Most Successful Influencer Marketing Platform

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‘Think Big!’: Apaksh Gupta Talks About His Journey Of Building One Impression, One of The Most Successful Influencer Marketing Platform To be able to foresee a demand and to build that demand into a niche industry is what defines your success as an entrepreneur One Impression founder, Apaksh Gupta recently talked to Timesnext about his entrepreneurial journey from co-founding his first venture in 2015 to One Impression being one of the leading influencer marketing platforms in India, today. Read More...https://oneimpression.io/#/

Approach to Influencer Marketing

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                                                Approach to Influencer Marketing: • Build your buyer persona and research on their interests. • Be organized, put together a strategy, plan, and budget, spend time on research. • Decide on your approach to finding influencers – find them organically, research their target audience or work through an agency. • Be patient and be human – people talking to people, not companies talking to companies. Read More... Influencer Marketing Platform | One Impression

Here's How Influencers Earn Up To Rs 2 Lakh Per Brand Deal On Social Media

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              Here's How Influencers Earn Up To Rs 2 Lakh Per Brand Deal On Social Media Being an "influencer" on social media and monetising it is a fairly new career choice that people have started taking up. Courtesy the design of social media, it really looks like a relatively lucrative profession.  We're talking about the flashy brands that influencers talk about regularly on their social media handles. Some of the makeup, clothes, phones, cars or places that these influencers visit or talk about are brand associations that the influencers get paid for. However, this is not a career-line we were acquainted with in school. So it can be a little tricky to understand the inner workings of being an influencer and more importantly to know how they earn a living. So, we spoke to the founder of One Impression, an artificial intelligence-driven influencer marketing platform that enables brands to connect with them.  One Impression has closely work

Instagram to show ads on IGTV, experts tell us what it could mean for influencers | Business Insider India

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          Instagram to show ads on IGTV, experts tell us what it could mean for influencers Instagram announced Wednesday it was rolling out ads to creators' longform IGTV videos, providing them with an opportunity to monetise it. Digital experts.