Influencer Marketing Platform

‘Think Big!’: Apaksh Gupta Talks About His Journey Of Building One Impression, One of The Most Successful Influencer Marketing Platform To be able to foresee a demand and to build that demand into a niche industry is what defines your success as an entrepreneur One Impression founder, Apaksh Gupta recently talked to Timesnext about his entrepreneurial journey from co-founding his first venture in 2015 to One Impression being one of the leading influencer marketing platforms in India, today. Read More...https://oneimpression.io/#/

                                                Approach to Influencer Marketing: • Build your buyer persona and research on their interests. • Be organized, put together a strategy, plan, and budget, spend time on research. • Decide on your approach to finding influencers – find them organically, research their target audience or work through an agency. • Be patient and be human – people talking to people, not companies talking to companies. Read More... Influencer Marketing Platform | One Impression

              Here's How Influencers Earn Up To Rs 2 Lakh Per Brand Deal On Social Media Being an "influencer" on social media and monetising it is a fairly new career choice that people have started taking up. Courtesy the design of social media, it really looks like a relatively lucrative profession.  We're talking about the flashy brands that influencers talk about regularly on their social media handles. Some of the makeup, clothes, phones, cars or places that these influencers visit or talk about are brand associations that the influencers get paid for. However, this is not a career-line we were acquainted with in school. So it can be a little tricky to understand the inner workings of being an influencer and more importantly to know how they earn a living. So, we spoke to the founder of One Impression, an artificial intelligence-driven influencer marketing platform that enables brands to connect with them.  One I...

          Instagram to show ads on IGTV, experts tell us what it could mean for influencers Instagram announced Wednesday it was rolling out ads to creators' longform IGTV videos, providing them with an opportunity to monetise it. Digital experts.

                                    Budget 2020: Rs 6,000 crore allocated for Bharat Net Finance Minister Nirmala Sitharaman in the first Union Budget of this decade made several announcements with the focus being on turning around the economic condition of the country. Providing a further push to Digital India, Sitharaman said in her Budget speech: "Data is the new oil. We will soon roll out a policy to enable private sector to build data centre parks throughout the country.” Fibre to Home connections under Bharat Net will be provided to 1 lakh gram panchayats this year itself with Rs 6,000 crore being kept aside for Bharat Net. Manufacturing of smartphones and electronics will be more of ‘Made in India’ soon, she said. On the announcements, this is what industry leaders had to say: Ashish Bhasin, CEO, APAC & Chairman India, DAN I think this is a good budget in some ways be...

                                      Industry heads welcome Sitharaman’s ‘Balanced Budget’ Finance Minister Nirmala Sitharaman presented the Union Budget on Saturday with the assurance to increase the income of Indian citizens and strengthen their purchasing power. Highlighting the importance of innovations that disrupt established business models, she made a quantum jump by calling data as the new oil. The FM has announced that the government will soon roll out a policy to enable the private sector to build data centre parks throughout the country. Experts believe that such a special economic zone will surely help them connect with people in a more impactful way. The budget has also introduced a new simplified personal tax regime. With new income tax slabs/rates and a tweaked exemption structure, the FM has slashed the tax rate for those in the Rs 5-15 lakh tax bracket. While a n...

                            Picture looks bright for TikTok in India despite competition heating up The video sharing app TikTok saw fall in global user downloads for the first time since its launch two years back and the question now being raised in whether the show is short lived for TikTok? The answer is probably no, at least in India. In fact, experts say that in India, TikTok is here to stay. And why is that? According to Sahil Shah, EVP, Media and Operations, WATConsult, TikTok is growing more than the market average in India. And this could be because people in India care more about entertainment than privacy and data related issues. While they could be a major problem in US, the same is not the case in India, believes Shah. Apaksh Gupta, Founder, One Impression, an influencer marketing and branded content solutions company, thinks the reason behind “TikTok having lower downloads could be the...