Influencer Marketing Platform

Fashion based discovery startups these discovery startups are different from a regular ecommerce fashion startup In continuation to your answer above, I cannot agree more. You have exactly pin pointed very well as to what all the above platforms are doing and essentially aren’t really for discovery. As a everyday user, I wanted to discover but none of the above offered any solution to me. Hence, I actually set out to dig deep into the space until I realised the problem was big and nobody is REALLY solving it. I eventually started a build a solution for myself and everyone else who is facing the same problem called SummerLabel. We actually work much differently than everyone else. We know you have tried Zomato !! And Trivago !! You have rated hotels and found highly rated restaurants, Why not the same in fashion ? SummerLabel helps you discover new STORES and tells you everything you need to know about them. Be it clothes, accessories or travel, whatever you are looking for, S...

          What book should I read if I want to learn social media and influencer marketing The best way to gain knowledge regrading social media and influencer marketing is to read blogs of top influencer marketing companies including influencer marketing hub and many similar others around the world. Since this channel is very new and fast changing, I would suggest blogs as the way forward than a book. You can also read articles at One Impression Blog as we talk about the latest trends in influencer marketing. Having worked with the largest brands around the world, we feel that knowledge base might come in very handy for you. Alternatively, I would suggest you to be an active user on social media platforms to learn more. Read More... https://oneimpression.io/#/

          If you had $500/month to spend on influencer marketing, how would you spend it? I would gauge which influencers appeal to my demographic and what geographical area do I want my marketing campaign in. If my services/products are available nationally or transnationally, then I would invest all of it into one influencer who has a very large audience and outreach and would spread the word in all directions. If my business is very local and cannot cater to an audience beyond a city or part of the state, I can invest in local influencers whose outreach is limited but persistent in the given geographical area. Then, I would select my influencers from different platforms such as Instagram, YouTube, Blogs, specific communities, etc. YouTube as a platform is more likely to have influencers with a national or transnational audience scattered across the globe; whereas influencers on Instagram and other social media are more preferable for a local marketing camp...

                               I ask in interviews about influencer marketing? If you are looking for a marketing consultant who could help you look for influencers, the following questions should help you gauge their potential: 1. How do you define influencers? 2. Is influencer marketing going to be relevant in the next 5 years? Give reasons for your opinion. 3. Is influencer marketing appropriate for all brands and service providers? Which brand or service is it most suitable for and which is it the least suitable for? 4. What are the key metrics and factors for choosing an influencer for a certain brand? 5. Have you worked with influencer marketing campaigns before and provide any details you can share about the said project? 6. When and why do you use micro-influencers when celebrity influencers have bigger audiences? 7. How do you measure ROI for an influencer and then apply it in your campai...

                              The earliest examples of influencer marketing Influencer marketing has been a part of advertising for years. If your definition of an “influencer” is that of “a person whose opinion is trusted by a large number of people”; then it has been going on from the 1900s. Mary Pickford was the face of “Lucky Strike” cigarettes, and Joan Crawford was the influencer who worked for Camel Cigarettes. One of the first Indian movie stars to work as an influencer was Lila Chitnis, who advertised for “Lux Toilet Soap” in 1941. Every brand ambassador that we have seen over the years for major lines of products from soaps to cars are technically an influencer. Influencer marketing was scarce and was limited to MNCs or big businesses that were operating at a national level at the minimum till the internet arrived at the scene. Influencer marketing became a big part of the advertisement industry ...

                          Best strategy to get good Instagram influencer to market your product Step 1: Figure out what kind* of Instagram influencer would be suited for your product. For example, A food blogger would be ideal for a restaurant to review and an Instagram model would be ideal for make up products or clothing. Step 2: After you have selected the type of influencer you need, make a short list of influencers that have the geographical spread and demographic (age and gender) of the audience that you want to cater to. If your service is largely over the internet, the geographical spread is more or less inconsequential. But if it is location-based, then it is extremely important that you consider it. A demographic of young adults (18 to 30) is desirable in most cases. Step 3: Consider the number of followers and the engagement (such as likes and comments) per post that your influencer is getting. This in...

                                    How much money can you make as a marketing influencer Given the conditions that civilisation, as it is, does not crumble and disintegrate, you can make as much money as you can dream of as a marketing influencer. Micro-influencers, who have just started out as influencers and gained relatively little success gain around 6000 INR (80 USD) per post or per number of impressions. That is considered to be the standard rate for most micro influencers. Some of the bigger influencers make about 25,000 INR (340 USD) per post or per 1000 impressions; but the really astronomically big influencers have been making their own rules and putting up over the top numbers for themselves. Pewdiepie, the biggest youtube channel in the world with 66 million subscribers and an average of 5 million views on every video; is estimated to be worth 20.3 million USD. If you are a ...