Influencer Marketing Platform

Let us make you a celebrity: Agencies are tapping into the talent of your favourite social media stars Mumbai-based choreographers and dancers Sonal Devraj and Nicole Concassao started their YouTube channel four years ago. The idea was to reach out to newer audiences and to mark their presence online. It worked. The queries for dance classes multiplied and their versions of popular dance covers clocked in lakhs of views. Endorsing a brand was not in their scheme of things. Nor did they look at themselves as influencers. Last year, both Sonal and Nicole signed up with Chtrbox, a Mumbai-based influencer marketing platform, to handle their Instagram accounts. Sonal has promoted multiple brands through her Instagram handle which has more than five lakh followers. “In addition to our routine work, now we also express creativity through brands. Plus, it gives us a supplementary source of income,” says Sonal. Globally, social media celebrities signing business deals with brands...

                          Picture looks bright for TikTok in India despite competition heating up TikTok is not slowing. Its monthly active users are higher than what Instagram has so that is a clear sign of higher engagement, said Apaksh Gupta, Founder, One Impression. The video sharing app TikTok saw fall in global user downloads for the first time since its launch two years back and the question now being raised in whether the show is short lived for TikTok? The answer is probably no, at least in India. In fact, experts say that in India, TikTok is here to stay. According to Sahil Shah, EVP, Media and Operations, WATConsult, TikTok is growing more than the market average in India. Read More... https://oneimpression.io/#/

DEEP DIVE: THIS INFLUENCER MARKETING COMPANY IS LEVERAGING AI & DATA TO CROSS 4 BILLION IMPRESSIONS Over the past couple of years, influencer marketing has gained tremendous traction and today, it has become one of the best marketing strategies. Simply put, influencer marketing is the advanced version of information sharing between people— the information that people share is still the same, only the way of sharing has changed.  Witnessing this rise, companies are not only leveraging influencer marketing for their brand building but have also started integrating AI and data science to make it much more efficient. One Impression is a  Gurugram-based influencer marketing company powered by AI that manages more than 120 brands and has generated over 4 billion impressions. Further, the company founded by Apaksh Gupta works with over 10 million influencers across the globe and has reach ranging from 1000 people to more than a few million. In a bid to get access to a ...

                No Kidding: How kids influencers in the age group of 6-12 are wooing brands The alpha generation, born in 2010 and after, is tech-savvy and spends the most time on devices. It is now the ‘New Gen Z’ for marketers. One of the key ways to get through to them is to partner with kids influencers. We speak to Apaksh Gupta, Founder & CEO, One Impression -- who has recently worked with 10 kids influencers for an OTT giant. He tells us how much potential these child influencers hold and what kinds of brands are interested in working with them. Read More.... https://oneimpression.io/#/

                             'Insta' bang for the buck for celebrities, influencers and brands Cricketer Virat Kohli recently became the first Indian with 50 million followers on Instagram, followed by Priyanka Chopra who has as many as 49.9 million followers. More followers for these celebrities mean more reach, which translates to nothing but good news for brands. Instagram is the most preferred platform for marketers when it comes to influencer marketing, and celebrities form a significant part of this group. There has been huge rise in marketing budgets that are being allocated to influencer marketing in the last few years, according to a 2019 report by Buzzoka. Read More... https://oneimpression.io/#/

        One Impression eyes to grow by 10X this year after becoming a $3 million platform in 2019 With the advent of social media applications such as TikTok, Helo, Firework, there is an increasing demand for influencers. As the influencer marketing industry. One Impression was one of the top performing agencies in India last year, it grew at the rate of 900% Y-o-Y and became a $3 million network.TikTok,one sponsor,one impression,Influencer marketing,apkash gupta. Read More... https://oneimpression.io/#/