5 Reasons Why Blogging Should Not Be Underestimated

5 Reasons Why Blogging Should Not Be Underestimated If the content is fire, social media is gasoline. A good content should not only lead a user to the content but should also make them read the content completely. Even though content marketing has been into existence for a long time, its significance has not yet been completely discovered by the brands and influencers. To create awareness about the power of blogging, let us look into its significance and how it is essential for a brand’s success. 1. Blogs influence purchase decisions A recent study revealed that blogs are one of the top reasons to influence a consumer’s purchase decisions. If a person wants to purchase a moisturizing cream from a beauty brand, she reads reviews from several brands and goes for the one which has provided her with a satisfying review. A review from an influencer is considered to...