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Showing posts from August, 2019

social media influencers earn

social media influencers earn Given the conditions that civilisation, as it is, does not crumble and disintegrate, you can make as much money as you can dream of as a marketing influencer. Micro-influencers, who have just started out as influencers and gained relatively little success gain around 6000 INR (80 USD) per post or per number of impressions. That is considered to be the standard rate for most micro influencers. Some of the bigger influencers make about 25,000 INR (340 USD) per post or per 1000 impressions; but the really astronomically big influencers have been making their own rules and putting up over the top numbers for themselves. Pewdiepie, the biggest youtube channel in the world with 66 million subscribers and an average of 5 million views on every video; is estimated to be worth 20.3 million USD. If you are a big influencer who is a celebrity with millions of impressions; there is no real upper limit as to how much money can be earned. The Kardashians and

characteristics of an influencer

                                        characteristics of an influencer There are more active social media user today, than there have ever been to become an influencer and earn money from your social media handles, you just have to do the right things to increase your authentic follower base. Below are few ways to become a successful Instagram influencers: Content The first and foremost part to become a successful Instagram influencer is to generate quality content, in marketing terms it is always said Content Is King and its not different in case of social media platforms. Good quality HD content and creative pictures or videos which keeps your audience engaged is highly important. Influencer marketing works when Influencers can create content which mutually benefits both influencer’s audience and the brand by providing exposure from their targeted audience. Quality To become a successful influencer, avoid bombarding posts daily. Instead one should post relevant content on

Recover your lost photos and videos with Stellar

                                  Recover your lost photos and videos with Stellar. The Short answer to that question is “no”. The Long Answer is: As of today, the money you invest in influencer marketing has the most likelihood of getting you the returns. Any poster or hoarding used for marketing is rather geographically limited in the world of telecommunication and internet. Television advertisement and sponsored content over the internet would work, but that would still come from a seller. Influencer marketing lets you have the recommendation of somebody the audience or consumer trusts. The Influencers themselves feel responsible for which service or product they advertise; as they correctly assess that their audience takes their word with some amount of trust in them. Which is why companies like Squarespace and Wix (which are e-learning tools and web developers) have been so successful using influencer marketing, as they targetted the communities that needed those services

How are companies finding influencers?

                          How are companies finding influencers? 1. Research through tags. Most companies have somebody in their employment look through relevant hashtags and threads for influencers in online communities. This is a lot more difficult and requires tedious labour, and is not really common practice. While large companies do have social media marketing teams with a wing dedicated to influencer marketing; they usually use databases for reference along with research through tags. 2. Influencer databases There are thousands and thousands of database software that you can purchase to get information about influencers and their reach in different age groups and areas. It is largely disputed which of the influencer databases are actually functional and actually put you in touch with influencers are right for you. The databases might be similar or be radically different from each other. You need a trained and experienced staff to choose, process and apply the informati

Micro influencers can be extremely profitable for brands and companies. The reasons why I’m comfortable making that statement are:

Micro influencers can be extremely profitable for brands and companies. The reasons why I’m comfortable making that statement are: 1. The outreach that micro-influencers provide might be short but it is promised and is extremely consistent. Most micro influencers get more engagements on their post than their followers/subscribers; which means that their ROI spans all their followers and goes beyond. 2. Influencers in general, have the luxury of advertising the product or service while being the source of entertainment, meaning that your product is a part of the content itself. Depending on what your product or service and the influencer you choose; you could build the content around your product. 3. Most importantly, the audience of a micro-influencer builds a community around itself; and the influencer in question is trusted to endorse services or products that he or she suggests to the said community. Implications being, that the audience members expect honesty and reliabilit

What are the regulatory requirements of influencer marketing?

                        What are the regulatory requirements of influencer marketing? Traditional advertisement and business regulation laws in your jurisdiction apply to all sponsored content on social media. Being reasonably honest about your product and it’s quantity, quality and comparisons are just as mandatory as a social media influencer as they are as a television or radio network. However, the following regulations for disclosure are extremely important to remember: ● Transparency Whether you are an influencer, a business or an agent in the middle; it is important that the nature of the deal is crystal clear and transparent to the audience or the consumer. Avoid relying on assumptions or ambiguity about money being traded for sponsorships. ● Visibility Disclaimer Make sure that your sponsorship disclaimer or disclosure message is clearly visible on an image-only platform, and is well scripted and undeniably communicable in an audiovisual medium. Mention should be vi

Is influencer marketing only relevant for commercial brands? Can organizations, NGOs and governments use micro-influence? If yes, how?

Is influencer marketing only relevant for commercial brands? Can organizations, NGOs and governments use micro-influence? If yes, how? The very word charity suggests that it is a fund or a deed for those in need, barely sustained by donations and general goodwill of the common people. Spending income from donations on hiring and providing for influencers would risk losing trust of their donors and hence risk losing the resources the donors provide. Influencers profiting off a charitable organisation is frowned upon as it is interpreted as an attempt of deception on the part of the influencer. In these cases, it is in the best interests of the influencers and the charitable organisation that they arrange the services of the influencer as a donation. Influencers can be very controversial. They might not be controversial at the time of the marketing campaign, but they might become so eventually. Charities cannot afford bad press as they might endanger the ties with constant donors

Reasons why brands should work with influencers

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                                    Reasons why brands should work with influencers Influencer Marketing is bigger than ever, influencers are increasingly having more and more important role in brand development and promotion of products and services. Below are few reasons why brands should work with influencers: Relationship building: Influencers build a relationship between your brand and their followers, their followers tend to trust their recommendations, they have that authority and influencer over their followers. Value for Money: When compared to traditional marketing, influencer partnerships are more cost effective and generate excellent value for money. Influencer marketing generate returns quickly on your investment, which makes it better than any other forms of marketing. Content creation: The best part about influencer marketing is that content is created by influencers. Brand do not have to create content, they just have to share a proper campaign brief with the